Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Senior business executives are finally taking cyber security threats seriously, according to new research from Gartner. In research released last week, the analysts identified what they argue are the top six security and risk management trends, ranging from the expected technology advancements to fresh geopolitical and regulatory considerations. Sign up

The importance of data to modern marketers is undeniable, but most data that exists today is unusable. That’s according to dotmailer, that found the challenge for marketers now is not data access, but determining which data is useful to analyse. The dotmailer ebook, Your pathway to smarter email automation, suggests

Culture is “critical” for innovation and organisations are increasingly adopting new business models to foster it, according to Deloitte partner, Bradley Burt. However, many executives still misperceive innovation and the associated technology, he said. Intelligent enterprises effectively use their data assets to achieve their desired outcomes faster – and with

More than half a decade on, organisations investing in digital transformation are still struggling to turn their investments into business success, according to research from Capgemini which includes a comparison to its corresponding 2012 study. The latest research found most organisations lacked the leadership and operations required for successful digital

The cost saving of replacing customer service representatives with chatbots will be $11.5 billion annually for all businesses in the retail, healthcare and banking sectors by 2023, according to research from Juniper. Retail will lead the chatbot push with Juniper estimating that by 2023 over 70 per cent of the

The quest for highly personalised multichannel marketing is putting pressure on supply chains, according to SAP Head of Digital Core, APJ, Paul Marriott. However, the application of emerging technology, like the Internet of Things (IoT) is helping to alleviate the pressure, he said. “We’re seeing these technologies in this multichannel

Many executives from large mobile network operators don’t think investing in 5G will provide any short term returns, according to research from Bain and Company, which also argues that the 5G trepidation is unjustified. The consulting firm surveyed recent public statements by executives of the 19 largest mobile network operators

The federal government’s digital transformation efforts have been plagued by “soaring rhetoric” and a “failure of leadership,” according to a report from a senate inquiry into the digital delivery of government services released overnight. Sign up for Which-50’s Irregular Insights newsletter The report is based on a senate inquiry led

Australia has a digital talent shortage, one that is arguably getting worse. And as the “war for talent” heats up, employers are increasingly looking beyond remuneration to attract the best employees, according to Joe Stokes, chief operating officer at property company Equiem. “[Research shows] the lines between work and personal

Innovative technology, like any new initiative, requires a holistic and integrated approach. However, funding that new technology requires a more nuanced strategy. That’s the view of Stuart O’Neill, general manager, Customer Success, SAP ANZ, who argues incremental gains will only come when new technology is integrated with existing software. Intelligent