Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

“Smashing silos” is often presented as a critical step for creating exceptional customer experience – once a marketing team has access to customer data it follows that they will be better able to create personalised, contextual experiences across a customer journey. The task, however, is easier said than done. Ask

Most IT decision makers believe that messaging and team collaboration platforms like Slack and Teams, and file sharing and syncing apps like Dropbox and Onedrive, are vulnerable to cyberattacks, according to a report from Israeli cybersecurity firm Perception Point. Sign up for Which-50’s Irregular Insights newsletter The Tel Aviv-based company surveyed 500

The former CEO of Hewlett Packard, Meg Whitman, is buying into esports, announcing today she has invested in esports franchise Immortals. Whitman will also take a seat on the franchise’s board. Whitman adds to growing list of people and organisations backing esports. Which-50 explored the trend earlier this year revealing

As part of its broader digital transformation program, Service NSW is deploying new digital tools which aim to make it easier to open a cafe or bar in New South Wales. The ongoing service improvements are designed to address user needs, not just digitise paper forms. The state government agency

Shadow IT is a “concerning” practice for the University of Technology Sydney but solving the problem starts with the IT department, according to the school’s deputy CIO.   Speaking at the Gartner Application Architecture, Development & Integration Summit in Sydney this week, the deputy CIO explained that often the IT department’s

Once seen as disruptors for hire, and often met with entrenched organisational resistance, Chief Digital Officers have emerged as key strategic operators.  Increasingly they also have a direct reporting relationship to the CEO, according to studies conducted by Forrester Research and others. However, despite the growing centrality of digital strategy, the role

Few, if any, industries have been unaffected by the digitally driven shift from product provision to services, according to Paul Marriott, Head of Digital Core, SAP APJ. The change is now a board level topic, Marriott says, and is creating entirely new business models. New business models that leaders have

Google headquarters London

The U.S President has attacked the European Union’s decision to fine Google AU$6.85 billion for illegal practices regarding its Android mobile operating system, which powers 80 per cent of mobile devices worldwide. Google’s CEO also hit back at the decision saying the ruling ignores the choice Android had created for

The Australian government’s former digital boss has warned a new ehealth record system has the potential to become another government “tech wreck” and they would “probably opt out” of My Health Record because of its security model. On Monday, 20,000 Australians took their first opportunity to opt out of My

Facebook executives have downplayed reports that its content review policy has been comprised by commercial interests in response to the broadcast of a new documentary that alleges just that. An investigation by British broadcaster Channel Four claims Facebook has intentionally left toxic content on the platform because its popularity generates