Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Flash storage provider Pure Storage today announced an expansion of its flash array product line, with FlashArray//C, a new “cost-competitive” flash alternative to disk storage, and DirectMemory Cache, a new lower latency storage class memory. Launched today in Austin, Texas at Pure Storage’s annual Accelerate event, the upgrades – and

Pure Storage today announced new services to allow customers to transfer workloads between on-premise flash array storage and public clouds. The company says it wants to match its enterprise customers’ vision of a multi-cloud environment as organisations realise the different environments have their own strengths and weaknesses. According to Pure

data breach hacking cybersecurity

The Australian government has diverted its cyber security and technology policies away from the best practice of western democracies and is now more in line with the policies of human rights abusing countries, including China, Russia and Saudi Arabia, a cybersecurity expert has warned.  Webinar: Can I Trust You? Building

A new Californian law passed overnight requiring gig economy companies to treat their workers as employees rather than contractors. The decision is expected to be felt around the US and could rewrite the rules of the gig economy when the law comes into force in 2020. Webinar: Can I Trust

La Trobe University and National Australia Bank have formed a strategic alliance to improve cybersecurity research, skills, and commercialisation. The two parties signed the agreement in the Victorian Parliament yesterday. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Under the agreement, La Trobe and NAB

ad fraud

Australia has the third highest rate of ad fraud in the world with nearly one in three of all local programmatic ad impressions determined invalid traffic, according to Pixalate, a global fraud intelligence company. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy First –

Consumers, empowered by digital technology, now play an active role in brands’ direction and public perception, according to Shutterstock CMO, Lou Weiss. It means brands lacking authenticity or acting disingenuously have never been more vulnerable, he says.  Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today!

Australia’s two leading human rights groups have called on the parliament to scrap the government’s planned facial recognition laws, arguing the proposed scheme is “more draconian” than a similar UK system which was found to be highly inaccurate and likely to break human rights laws. Webinar: Can I Trust You?

Australia, Asia, APAC, map, globe

With economic growth rates slowing to 18 year lows the federal government has pledged to overhaul its skilled migration system beginning with a review of the eligible occupation lists. Any changes won’t take effect until March 2020, and the focus will be on regional areas. The tech sector meanwhile is

Data strategy

Near, an AI startup that tracks consumer behaviour online and offline will use its latest funding round – US$100 million raised in July – to expand beyond its core marketing services. The company wants to apply its tracking and data enriching platform to new industries to help incumbents handle disruption