Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Australia is now the third largest importer into China on Alibaba’s Tmall platform, according to a new report from the internet giant. Trailing only Japan and the US, Australia displaced Germany for third spot in 2017 in terms of value of goods sold by international vendors. Tmall is the Alibaba-owned

There still aren’t enough women on Australian boards, and it’s not because of a lack of talent. That’s the message from the Australian Institute of Company Directors which released a report today outlining the progress on board diversity across the ASX 200 companies. According to the report, 2018 is off

Australian workers say they will need more technology training in the near future and they should not bear the cost, according to research from YouGov Galaxy commissioned by Salesforce. According to the research, 62 per cent of workers believe they will require technology training within the next two years in

Sydney based startup Mad Paws – an online marketplace for pet services – has today announced a $5 million series A funding round led by Qantas. Calling themselves “the Airbnb for pets”, Mad Paws connects pet owners with walkers and sitters via its online platform. The Qantas investment includes a

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Aussie Farmers Direct has gone into voluntary administration. The food delivery company blamed competition with major supermarkets and the influx of cheap imported produce for its demise. The 13-year-old business will close immediately, affecting about 100 franchisees, 260 employees and 100,000 customers around the country. No future orders will be

Having a broad view of product and IT operations provides marketing leaders with critical insights, according to Marketo CMO, Sarah Kennedy. Which-50 spoke with Kennedy during a recent visit down under about the path to her new role and what it takes to be an effective CMO — particularly given

Japanese company Rakuten has announced they are developing their own cryptocurrency and blockchain platform. The company will convert its current $9 billion dollar loyalty program into the new currency – Rakuten Coin. The step is part of Rakuten’s ambition to become the leading global membership program, according to Rakuten Inc

Amazon’s Australia launch hasn’t deterred local retailers from using Amazon Web Services (AWS) or created any tension, according to the cloud provider, in fact it has accelerated the technology conversation. The direct retail competition posed by AWS parent company reportedly led several of America’s largest retailers including Walmart and

The financial services industry is being “reshaped” by digital savvy fintechs and large tech companies, according to a report from Capgemini. But fintechs still need traditional financial firms to survive, the report said. The Capgemini World FinTech Report 2018 found fintechs are redefining the customer journey by responding to customer

According to a new report from Adobe, APAC organisations are more than twice as likely as their North American counterparts to invest significantly in digital upskilling. The region is also the more open and enthusiastic about AI, according to the report. 34 per cent of APAC organisations said they will