Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Emerging technology is providing innovative ways to disrupt traditional business models but the solutions often have a limited use case, according to Stephen Moore, SAP Australian and New Zealand executive director. Following a panel discussion in Sydney Moore spoke to Which-50 about emerging technology and how his clients are approaching innovation.

Facebook has removed its VPN app Onavo Protect from the Apple app store, following a request from Apple. The app purports to be a VPN provider and data usage monitor but Apple reportedly has concerns over its data collection capabilities and lack of transparency. Sign up to Which-50’s Digital Marketing

The amount of third-party cookies on European news sites has fallen by 22 per cent since the introduction of GDPR, according to a study by the Reuters Institute for the Study of Journalism. Some of the biggest declines have come in advertising and marketing cookies, and social media content, according

Digital transformation creates new security threats and increases the potential impact of cyber attacks. However, so far risk management hasn’t kept up with the pace of change, according leading security executives and analysts. The changes brought on by digital transformation mean it is now impossible to completely guard against security

Making long term investments in customer experience translates to better business performance, according to research released by Adobe. A Forrester Consulting study commissioned by Adobe found “experience-driven businesses” (EDBs) in the APAC region grow revenue faster and get more out of their investments than their competitors. The research supports Adobe

cyber crime

As infrastructure as a service becomes more popular the number of data breaches will likely increase. However, most of the breaches will be caused by user created vulnerabilities, rather than faults from cloud providers, according to Craig Lawson, Gartner research VP. Sign up for Which-50’s Irregular Insights newsletter “We’re at

Australian workers lack the skill set to fully engage with digital technologies and unlock the productivity benefits on offer, according to Jack Hylands, GM Strategy & New Product, RMIT Online. And meeting that demand will require the collaboration of industry and education providers, as well as a new approach to course delivery.

People no longer buy products and services, they buy experiences. At least, that’s what they remember, according to Adobe CEO Shantanu Narayen, who argues delivering experiences is now the key differentiator for businesses. But Narayen and Adobe contend delivering those experiences consistently at scale can not be achieved with legacy

The implantation of the National Disability Insurance Scheme (NDIS) is set to fundamentally change how services are provided for people with disabilities in Australia.  The provision of those services and the survival of the organisations providing them may hinge on how well they can leverage data, according to Luke Benson,

Australia’s moves towards open banking and a Consumer Data Right are being slowed by the country’s largest banks which refuse to go beyond the minimum requirements of regulators, according to Gerd Schenkel, founder of Ubank and Telstra Digital. According to Schenkel, now managing director BGA Digital, the banks are favouring