Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Digital Asset Management (DAM) is fast becoming essential for retailers trying to align around the customer, according to a new Aprimo white paper, which argues DAM can strengthen and unify messaging. “At the highest level, digital asset management lets brands create, manage and deliver engaging and personal experiences across channels,”

The man handpicked by Malcom Turnbull to lead the government’s digital transformation has told a Senate inquiry that the Australian government must significantly change the way it delivers digital services. “People need government services most when they are in times of distress,” Shetler told the inquiry. “Right now, if you

Turning customers into lifelong advocates requires companies to embrace customer experience throughout the organisation. That is according to Jason Bradshaw, director of customer experience for Volkswagen Group Australia, who spoke to Which-50 about developing a culture around customer experience. He was speaking in advance of next month’s Ashton Media Customer 360

The uptick in the popularity of Digital Asset Management (DAM) has led Gartner to claim the technology is undergoing a “renaissance” and a new Aprimo white paper has tested the claims in the retail industry. According to the white paper, Managing digital assets in an increasingly distributed world, DAM is

Digital audiences are still largely multi-platform but mobile only is on the rise, according to a report from ComScore. Globally, mobile only surpassed desktop only audiences in 2017, driven heavily by emerging markets in APAC, the report said. Mobile only (smartphones and tablets) usage now has a cross-market average of

Australia is now the third largest importer into China on Alibaba’s Tmall platform, according to a new report from the internet giant. Trailing only Japan and the US, Australia displaced Germany for third spot in 2017 in terms of value of goods sold by international vendors. Tmall is the Alibaba-owned

There still aren’t enough women on Australian boards, and it’s not because of a lack of talent. That’s the message from the Australian Institute of Company Directors which released a report today outlining the progress on board diversity across the ASX 200 companies. According to the report, 2018 is off

Australian workers say they will need more technology training in the near future and they should not bear the cost, according to research from YouGov Galaxy commissioned by Salesforce. According to the research, 62 per cent of workers believe they will require technology training within the next two years in

Sydney based startup Mad Paws – an online marketplace for pet services – has today announced a $5 million series A funding round led by Qantas. Calling themselves “the Airbnb for pets”, Mad Paws connects pet owners with walkers and sitters via its online platform. The Qantas investment includes a

grocery delivery

Aussie Farmers Direct has gone into voluntary administration. The food delivery company blamed competition with major supermarkets and the influx of cheap imported produce for its demise. The 13-year-old business will close immediately, affecting about 100 franchisees, 260 employees and 100,000 customers around the country. No future orders will be