Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

GDPR is expected to bring new levels of transparency to the digital advertising industry. However the new regulations also risk disturbing the current dynamic between publishers, advertisers and users. Some will argue that may not be such a bad thing in an industry where a few tech giants take the

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While often overhyped and sometimes misapplied, artificial intelligence is already driving genuine business outcomes, according to its advocates. Which-50 spoke with executives working with AI in an attempt to cut through the hype and understand how the technology is being used today. Nigel Watson, Google Cloud head of cloud technology

How an organisation approaches emerging technology and innovation is influenced considerably by the sector it operates in. A point underscored by the strategies taken by executives from Australian mining company Roy Hill and online retailer The Iconic. While one organisation is largely concerned with the efficiencies of mining and transporting

Advertising giants like Google and Facebook dominated the first two decades of the digital revolution though they are now being challenged by global ecommerce companies like Amazon and Alibaba. But will their economic impact be eclipsed by what comes next – the industrial internet? Four years ago we first reported

Alibaba Group’s revenue grew 61 per cent for the June Quarter, year-on-year, on the back of strong growth in cloud computing, digital media and innovation activities, according to financial results released today.  The revenue growth is better than expected but quarterly income fell short, plummeting more than 40 per cent

Emerging technology is providing innovative ways to disrupt traditional business models but the solutions often have a limited use case, according to Stephen Moore, SAP Australian and New Zealand executive director. Following a panel discussion in Sydney Moore spoke to Which-50 about emerging technology and how his clients are approaching innovation.

Facebook has removed its VPN app Onavo Protect from the Apple app store, following a request from Apple. The app purports to be a VPN provider and data usage monitor but Apple reportedly has concerns over its data collection capabilities and lack of transparency. Sign up to Which-50’s Digital Marketing

The amount of third-party cookies on European news sites has fallen by 22 per cent since the introduction of GDPR, according to a study by the Reuters Institute for the Study of Journalism. Some of the biggest declines have come in advertising and marketing cookies, and social media content, according

Digital transformation creates new security threats and increases the potential impact of cyber attacks. However, so far risk management hasn’t kept up with the pace of change, according leading security executives and analysts. The changes brought on by digital transformation mean it is now impossible to completely guard against security

Making long term investments in customer experience translates to better business performance, according to research released by Adobe. A Forrester Consulting study commissioned by Adobe found “experience-driven businesses” (EDBs) in the APAC region grow revenue faster and get more out of their investments than their competitors. The research supports Adobe