Joseph Brookes

The Cross Channel Campaign Management (CCCM) market is still growing but five vendors stand out, according to a new Forrester Wave report. The “leaders” category includes Adobe, IBM, Oracle, SAS and Salesforce in the Forrester Wave Cross-Channel Campaign Management Q1 2018 report. In a seperate Forrester report, Adobe and Salesforce

The enterprise marketing software suites (EMSS) market has begun to consolidate, according to a new report from Forrester which also evaluated the market’s top vendors. Adobe and Salesforce came out as the top overall vendors. More than half of global marketers at B2C enterprises have already adopted EMSS with another

As business attitudes towards cyber security mature, the software itself is getting smarter. Which-50 spoke to Itay Glick, the CEO of cyber security company Votiro and a former member of Israel Cyber Intelligence Unit, about the increasing importance of cybersecurity, why Australian organisations “need to do better” and how they

From today Commonwealth Bank Mastercard customers will have access to Samsung Pay. The contactless payment platform enables CBA customers to make payments via compatible Samsung phones and wearables. CommBank already offers Android Pay but not Apple Pay. Research released this week suggested smartphones users’ loyalty to their devices was influencing

The digital products offered by banks are becoming a key factor in customer acquisition and retention according to a study from Telsyte, which that found one in five Australian iPhone users are more likely to bank with a provider if it supports Apple Pay. This figure increases to 32 per cent

European courts are keeping Facebook’s lawyers busy. Last week a Belgium court ruled the social media giant must stop illegally collecting user data and destroy any data which it had gathered on people who do not use Facebook. The court threatened Facebook with fines of 250,00 euros a day, up

Google has begun preventing ads running on its Chrome browser that violate the Better Ads Standards. The search giant says the ultimate goal is not to block ads but to improve the experience for all web users. The Better Ads Standards are based on public consumer research by the Coalition

The Australian Notifiable Data Breaches scheme comes into effect this week — a new set of rules that will force businesses to be more honest with consumers. But, with the scheme about to commence, critics argue the laws have serious shortcomings for both consumers and businesses, and Australia may have

The uptake of artificial intelligence in business has been sluggish. However nearly half of the CIOs surveyed by Gartner said they have plans to implement the technology and those that already had shared some key AI lessons. “Despite huge levels of interest in AI technologies, current implementations remain at quite

Marketers still need to get a lot smarter when it comes to attribution. Current understanding of the issues remains limited, and it is a problem that is undermining confidence in the industry, according to Matt Prohaska, CEO and Principal of Prohaska Consulting. “Too many marketers still keep score from their