Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Marketing, business, target

Innovative CMOs searching for new ways to go to market may be best severed by disrupting their own operations. It sounds counter-intuitive, but according to Ed Breault VP, Marketing & Industry Solutions Aprimo, “challenging the default thinking” is one way to find new spaces and customers. “Some of the best CMOs

Network over Australia

The impact of digital on consumer and business behaviour has been profound, according to a report on the current Australian digital landscape. The report, Digital Australia: State of the Nation 2017, said this year saw a “quantum leap” in the level of digital interconnection between devices and a “positive disposition

Customer Experience

Leading organisations are embracing customer experience and, when necessary, implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions Aprimo. “Some of the best marketers out there are moving backwards from the customer touchpoint and making their organisation more customer centric. They’re even redesigning and

If the merger of ad tech and martech enables more marketers to execute their own media buys, agencies will find themselves in an interesting position. The changing role of agencies was one of the key points of discussion during a recent roundtable hosted by Which-50 in Sydney, addressing the implications

Social media can be a valuable channel for organisations, but it needs to be approached the right way and many brands are getting into trouble, according to executives. “It’s one channel that they have very little control over,” said Jodie Sangster, ADMA chief executive officer. “Should something go wrong with

Talk of the ad tech and martech merger has been growing in volume for several years, often rather clumsily condensed to ‘mad-tech’, but how far along are we and what is really driving the merger? At a recent Which-50 roundtable some of Australia’s leading martech and ad tech executives discussed these issues,

Fintech companies are now providing consumers with higher levels of positive customer experiences than banks. That is according to the recent Capgemini World Retail Banking Report 2017, which states non-traditional firms are gaining acceptance and are better able to meet consumers raising expectations. “The new wave of digital banks and

Businesses that successfully apply artificial intelligence could increase profitability by an average of 38 per cent by 2035, according to Accenture. Sign up for Which-50’s Irregular Insights newsletter The consultants predict the introduction of AI could deliver an economic boost of US$14 trillion in additional gross value added (GVA) across

digital leadership

Digital customer care is not only a nice extra, it is a core expectation for today’s customer. According to a recent McKinsey report, customers expect a high level of digital service and “more and more are getting it.” Sign up to Which-50’s Digital Marketing Newsletter The report, authored by Jorge

Donald Trump, the results are in. According to some of America’s top CEOs you’re failing. The results from a survey at the annual Yale CEO summit indicate top US executives, government officials and academics have little to no confidence in the leader of the free world. Half of the respondents