Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Online ecommerce giant eBay is making a concerted effort to become more experience-driven, a significant change from its previous focus on selection, according to its Australian and New Zealand Managing Director, Tim MacKinnon. Speaking at the Australia Israel Chamber of Commerce Retail Lunch in Sydney last week, MacKinnon also revealed

In a bid to catch up to customer experience leaders, the Financial Service Industry (FSI) is increasing its digital marketing spend more so than other sectors, according to research from Adobe. However, the sector’s unique problems around regulation and legacy technology means greater organisational change will also be necessary. 70

Amazon today announced it is increasing the minimum wage of its 350,000 full and part time US workers to $US15 per hour, following increased pressure over the treatment of its lowest paid workers. Meanwhile, research released today reveals American Uber drivers are being paid less than $US10 per hour –

The application of AI and deep learning can improve the results of IVF treatment by up to 50 per cent, according to Life Whisper, an Adelaide-based startup which provides an image diagnostics platform to assist doctors identify viable embryos. “It’s a huge accuracy uplift in picking the best embryos,” says

Following the Cambridge Analytica revelations in March Facebook dramatically increased its paid search spend in Australia to “manage its way out of the scandal”, according to research from SEMrush. The data, shared exclusively with Which-50,  demonstrates the social media giant’s spend on paid search skyrocketed after it was revealed Facebook

Mobile payment, eftpos, financial services, smartphone

Australian shoppers prefer to use non-bank cardless payments like Apple Pay and Google Wallet over the banks own offerings, according to a report from Roy Morgan. The research firm believes incumbents will need to collaborate more with fintechs and third parties to “keep up” in the evolving digital payments market.

Last year Chinese Agrifood startups raised $1.8 billion in 177 investment deals, according to new research from Agfunder. The majority of the investment occurred at the consumer end in the “eGrocery” segment. Agrifood refers to the food and agriculture industry, globally a multi-trillion dollar industry and the worlds largest employer.

China

Understanding the powerful Chinese government should be the top priority for Australian brands looking to move into the lucrative Chinese market, according to Blackmores executive director, Marcus Blackmore. The vitamin king told Which-50 prospective brands could “do well to copy some of the things we’ve done”. Chief among them, Blackmore

Data may not be on the balance sheet yet, but there’s nothing stopping organisations treating it like it is. That’s the view of Genevieve Elliott, general manager, data science and insights, Vicinity Centres, an Australian retail property organisation leveraging data and analytics.  “I’d love one day for it to be

Some of the tech industry’s biggest players are launching a new open data initiative, designed to improve the exchange of data between their platforms and applications. Adobe, SAP and Microsoft announced they will partner to develop a common approach to data exchange and a set of resources in a bid