Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Human, robot, AI, ML

Artificial intelligence deployments are rapidly accelerating around the world and organisations in APAC are particularly enamoured with the technology, according to new research from Gartner. But AI applications remain relatively basic and a considerable talent shortage exists. The percentage of organisations implementing artificial intelligence has tripled in the past 12

Amazon, Prime

Amazon is a growing force in digital advertising, gradually muscling in on Google and Facebook in a concerted effort to grow advertising revenue from its increasingly “pay-to-play” platform. Google, under particular threat as a competing search engine, is already responding with its own ecommerce offerings but Amazon’s footprint, a trove

Building on the success of Dell’s global Boomi World event, held annually in the USA, the integration platform as a service (iPaaS) provider will debut an additional Australian conference this year. Dell Boomi World Tour Sydney be held on March 18th and 19th at the Shangri-La hotel. The event will

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Dentsu Aegis Network (DAN) has appointed Henry Tajer as its new CEO following an extensive executive search. Tajer leaves Amazon’s Australian advertising arm Amazon Media Group after just six months as managing director. He will begin the role in February and be based in DAN’s Sydney office. “I’m really excited

While using data to deliver experiences has become table stakes, leaders are leveraging data in more nuanced ways, according to Ben Sharp, head of revenue ANZ at Pureprofile. Understanding and comprehending consumer data from different sources is what is separating experiences, according to Sharp. At the top end organisations are

Apple CEO Tim Cook has asked US regulators to scrutinise data brokers and reiterated his calls for comprehensive federal privacy legislation to protect consumers. “Consumers shouldn’t have to tolerate another year of companies irresponsibly amassing huge user profiles, data breaches that seem out of control and the vanishing ability to

Amazon box

Amazon will double its share of the total digital ad spend in the next two years, according to a survey of some of America’s top ad buyers. The findings, and recent moves from Amazon, suggest the ecommerce giant could one day compete with the digital duopoly of Facebook and Google,

The radio frequency remote controllers used for safety critical industrial applications are less secure than typical garage door remotes, according to a new report from Trend Micro. The cybersecurity firm tested leading vendors’ radio frequency (RF) remote controllers — the type typically used to control basic operations of cranes, drills

The current media coverage of artificial intelligence is obscuring several pressing problems with the technology and creating a false narrative that serves the tech industry, according to research from Reuters Institute for the Study of Journalism at Oxford University. The researchers found the problem with AI coverage is not sensationalism

Writing and emerging technology were the fastest growing freelance jobs last year, according to leading freelance marketplace Data from the platform’s two million job postings also suggests the outsourcing of software and app development has begun to slide. According to the company, online content was king in 2018 with