Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Facebook is introducing a major change to its newsfeed. In a bid to promote more social connection and less of what it calls “passive media consumption”, the site’s newsfeed will begin prioritising content from friends and family over content from brands and publishers. WHICH-50 Reader Survey: Help us improve Which-50

YouTube

Youtube has announced new procedures to tackle problematic content and improve brand safety. The platform will introduce more human oversight and moderation of videos, and Bloomberg is reporting, it includes a new method of vetting premium content for advertisers. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader

personalisation

Executives have high hopes for AI and recognise its business case, but adoption remains sluggish and a “large gap” is emerging between passive and pioneering organisations, according to a report from MIT Sloan Management Review. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader survey. You can

Even the 130-year-old Kodak company can not resist the cryptocurrency craze. Kodak has announced it is partnering with Wenn Digital to create its own cryptocurrency and blockchain platform for photographers. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader survey. You can also win prizes including Google

Artificial intelligence is powering the trends that will disrupt the automotive industry and presents a $215 billion opportunity for OEMs, according to a new report from McKinsey & Company. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader survey. You can also win prizes including Google Home,

Voice activated devices are beginning to eat away at the amount of time we spend looking at our smartphone screens. More people are buying devices like Google Home and Amazon Echo, and their use is coming at the expense of smartphones, according to an Accenture report. WHICH-50 Reader Survey: Help

Last week Mark Zuckerberg pledged to fix Facebook in 2018. However, it is unlikely any of the changes Zuckerberg alluded to will satisfy his former mentor and Facebook early investor, Roger McNamee, who is calling for sweeping changes to the social media giant. WHICH-50 Reader Survey: Help us improve Which-50

Facebook chief Mark Zuckerberg’s 2018 resolution is to “fix” Facebook. Reflecting on a tumultuous year for the social media giant, Zuckerberg conceded Facebook could do a lot more to address the role it plays in society. Sign up to Which-50’s Digital Marketing Newsletter “The world feels anxious and divided, and

Women are still dramatically under represented in the tech industry and the problem worsens the higher they rise within an organisation. That’s according to a report from McKinsey and Company and leanin.org which found efforts to address gender diversity “may be stalling.” Sign up for Which-50’s Irregular Insights newsletter The report,

Ant Financial’s acquisition of MoneyGram has been called off after the companies were unable to convince the Committee on Foreign Investment in the United States (CFIUS) to approve the deal. The Chinese payments company, which operates Alipay, is an affiliate of the Alibaba group and had hoped to buy US