Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Human, robot, AI, ML

The Commonwealth Bank wants to take banking “back to the 70’s”, a time when “the branch manager knew who you were” and customer trust often kept them with a single bank for life. That’s the vision of Dr Andrew McMullan, head of customer decisioning at CBA. He also believes AI

Macquarie Bank’s digital team refuses to plan more than 90 days in advance for new digital products and services. In fact, they refuse to use the word “project”, instead opting for terms like themes, epics and features. The tactic is part of an effort to remain agile and be better

infinity, Pegasystems

Pegasystems has announced the launch of Pega Infinity, a digital transformation software suite. Pega Infinity is the first platform to connect front end customer experiences to back end process automation, and represents Pegasystems’ largest ever product launch, according to the company. The announcement was made overnight at Pegasystems annual user

email marketing, smartphone

Most Australian marketers have a lot of work to do to match the industry and global leaders in email marketing, according to research from dotmailer. Australian retailers are getting the basics right but are struggling with more sophisticated data-driven email campaigns. “It’s clear from the study that we’re focusing very

New digital technology often garners a hype which obscures its use case, and ultimately fails to generate customer outcomes, according to Pegasystems CEO Alan Trefler. He was speaking on stage at his company’s annual Pegaworld conference in Las Vegas, where he also returned to a familiar bugbear of his – tech

Digital accessibility is gaining increasing traction as an issue in Australia. But while advocates argue inclusive design should be standard practice, new research suggests many organisations are still lagging. Even a sector like finance, often considered a leader in accessibility, is struggling. According to research from Siteimprove, 94 per cent

On the 15th of October this year every Australian citizen will have a digital health record created for them under the government’s My Health Record system, unless they explicitly request otherwise. Those who do not wish to have a digital health record stored in a national database have three months

Esports is aggregating an almost inconceivably large global audience of cashed up and highly engaged digital natives and millennials, yet it remains a mystery to most business leaders. But given the huge potential, it is little wonder that established sporting codes see a lucrative greenfield opportunity and are opening their

Creatives have long enjoyed the comfort that a machine is unlikely to provide a substitute for their work. However, new AI-fuelled solutions are beginning to apply data science to the creative process, raising the question of just how creative can a machine be and are they a threat to traditional

Australian consumers are becoming more aware of data practices and privacy issues. They are also becoming less tolerant of poor or insecure practices. That’s according to new local and global research released this week. According to research from ADMA (Association for Data-driven Marketing and Advertising) and GDMA (Global Alliance of