Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

The financial regulator has received 36 data breach notifications since APRA’s new prudential standard for cybersecurity, known as CPS 234, came into effect in July this year.  Sign up for Which-50’s Irregular Insights newsletter Most of the breaches were “relatively minor” and none threatened the “viability” of APRA regulated entities.

A reluctance by the federal Labor party to embrace a digital-first campaign strategy left it “flat-footed and falling behind its opponents” in this year’s election, a wide-ranging internal review has found. Sign up to Which-50’s Digital Marketing Newsletter The review, publicly released today, examines what went wrong for a Labor

Most National Australia Bank customers now interact with the bank exclusively through digital channels and the bank’s digital-only offshoot, UBank, increased its customer base by 40 per cent over the last two years, according to NAB’s financial results released today. The bank also revealed it has shifted 19 per cent

Google today announced it is making Youtube “more shoppable” with the introduction of advertisements to the video platform’s search results and home feed. Youtube search result ads will be based on users’ search terms. Google’s example is a user searching for a video review on Puma running shoes. The ad,

Westpac branch

Westpac today announced it is partnering with 10x Future technologies, a UK-based cloud banking provider, to build a new core banking stack that allows third parties to offer Westpac banking products through APIs. Download: Open Banking – How Consumers, Innovators & Incumbents All Benefit The new stack will be run separately

Catch Group’s paid membership service, which includes free shipping on certain orders for a monthly fee, now includes Kmart and Target stores. Kmart Group, which includes both the traditional retailers, acquired online only Catch Group earlier this year for $230 million in a move it said would bolster its digital

Twitter today announced it is banning all paid political advertising from its service because of fears of further misinformation spread and civil discord. Facebook, meanwhile, continues to allow the paid promotion of political ads, even when they are false. The two companies now claim to have over 3 billion active

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Graham. “The contribution of media to business

Salesforce ANZ CEO Pip Marlow has encouraged Australian business leaders to lean in to the changes brought on by the fourth industrial revolution and urged local organisations to improve the diversity of their leaders which she says will help manage the disruption. Sign up for Which-50’s Irregular Insights newsletter Speaking

The University of Technology Sydney today launched a new analytics lab in its Sydney campus and revealed details on it student engagement tracking study. The new lab is for UTS researchers working with data heavy applications and is fitted out with the latest gaming hardware from Acer. The hardware manufacturer