Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Dropbox made what it describes as “the biggest user-facing change in the company’s history” last week, overhauling its platform to add new management and collaboration tools to its core file storage service. But Dropbox executives have played down any type of new focus on the enterprise market, saying the changes

Organisations going from “good to great” are halving the amount of products and services offered, according to Gartner research. And analysts say the cull is having a near negligible impact on revenue. With CX initiatives well established, the very top CX leaders are turning away from customers and focusing on

Each day the Commonwealth Bank of Australia analyses 157 billion data points through its automated decisioning technology. The AI powered “brain” allows the bank to alert customers to potential fees and benefits they may be entitled to, among other services and sales use cases. CBA has said the missed fee

Transparency and informed consent should be prerequisites for the use of customer data with emerging technology, according to the data leaders of Telstra, Bank of New Zealand, and iCare. But it is still not a common practice in the industry, despite what some companies might say. Sign up for Which-50’s

The NSW Government has proposed radical reforms to the state’s transport pricing, suggesting a subscription model “like Netflix”. The model would involve a recurring fee covering both public and private transport including road tolls and ride sharing companies, according to NSW Transport Minister Andrew Constance. “I envisage a subscription service

Facebook Australia will begin streaming official NRL and AFL highlights and weekly wrap up shows after signing a new deal with the sports’ governing bodies. The social media giant continues to sign content partnerships to bolster its new streaming platform, Watch, which launched in Australia last year. Sign up for

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APAC organisations will spend over $US375 billion on digital transformation this year with a five year CAGR of 17.4 per cent to 2022, according to new research from International Data Corporation (IDC). China is driving most of the region’s spend with heavy investment in manufacturing, according to the report IDC

Wesfarmers Limited is buying online retailer Catch Group for $230 million. The conglomerate announced the deal this morning saying the buy will help build its “data and digital capabilities” and bolster its ecommerce offerings. The deal is still subject to approval by competition regulators, which Wesfarmers said it expects will

Marketers have moved beyond the carpet bombing approach that typified early practice in digital channels and now typically focus on customer experience in a targeted way. But the myriad of technology used to deliver it is still causing headaches and some of it at the bleeding edge is threatening to

Businesses are increasingly under pressure to deliver experiences at an outstanding level while operating with greater efficiencies. To stay competitive, organisations often respond with technology solutions of their own — but often face tough choices on how and when to overhaul legacy systems. “Like many other industries there is squeeze happening