Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

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A true unified view of the customer is a goal many organisations are striving for. But the challenge is complex and few have gotten it totally right, according to Zendesk chief customer officer, Elisabeth Zornes. And, Zornes says, while organisations are improving their CX capabilities, customers’ expectations are continuing to

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Consumers in Australia and New Zealand expect more than their global counterparts, according to new research from Adobe. But they are also concerned about the threat technology poses to privacy, according to the study. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple.

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding  to expand into the US and UK markets. The amount puts the company’s value at $25 million. Sign up for Which-50’s Irregular Insights newsletter Co-founded by an ex-Google engineer

The Victorian Government has announced it will begin an Australian first connected vehicles trial to improve road safety. Cars automatically connecting with each other and roadside infrastructure will begin testing features like emergency braking alerts, turn assist and speed limit warnings. The vehicles are not autonomous but the technology is

Enterprise customers of LogMeIn’s password management service, LastPass, will now be able to store their encrypted vault data within Australia. Today, the company added local servers to existing infrastructure in the US and EU as it expands into the enterprise market. Sign up for Which-50’s Irregular Insights newsletter John Bennett,

Optus will become a major partner of Legacy Esports, the professional gaming team owned by the Adelaide Crows. Terms of the deal were not disclosed but the telco said it is a “long term” deal which will include branding rights and content creation. Legacy Esports is a professional gaming organisation

Cricket Australia is partnering with HCL Technologies to scale its ongoing digital transformation. The multinational replaces former digital technology partner Accenture and will be tasked with creating and managing digital experiences for millions of fans, players, employees, and grassroots cricket communities. Sign up for Which-50’s Irregular Insights newsletter Terms of

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Facebook will launch a cryptocurrency in 2020, signalling a move beyond the social media and advertising markets it has dominated for the last decade. But Facebook, which continues to battle privacy and security scandals, insists financial and social data will be separated. Sign up to Which-50’s Digital Marketing Newsletter Nominate

The Berejiklian Government is slashing $3.2 billion from the public service, including around 3,000 job cuts. Many of those affected will be back office and IT workers, according to the Treasurer. But the Government has found $100 million over the next two years for a “Digital Restart Fund”. $100 million

From today Australian Dropbox customers will have the option to store files locally within the company’s Amazon Web Services Sydney environment. The announcement, made in Sydney today, comes just a week after the company’s biggest user-facing changes to date. “Australia is important to us, both from a business standpoint, but