Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Manufacturing executives recognise advanced analytics as critical to the future of the sector. Yet few companies are capturing the full value from them today, according to research from the World Economic Forum and Boston Consulting Group. In a new joint whitepaper, they argue in the near future manufacturing companies will

The South Australian space industry in partnership with the State government will send a locally manufactured small satellite to low Earth orbit in 2022. Data gathered by the $6.5 million SASAT1 Space Services Mission will be used to improve state services such as emergency services, environment monitoring, bushfire mitigation and

Android users can get their first taste of Australia’s new data portability scheme from today following an update to Frollo’s mobile application to add open banking data. The Sydney fintech’s app received a major update for Android to incorporate real time transaction insights using Open Banking account linking. The Apple

Sitecore today claimed the largest ever capital investment in martech, announcing a $US1.2 billion investment to accelerate growth. The huge boost, from a group of investors including current majority shareholder EQT, has the potential to elevate Sitecore alongside leading martech providers.  The company says the US$1.2 billion announced today will

Optus store

Optus has signed a three year partnership with Google Cloud to upgrade its customer service, including implementing the cloud vendor’s contact centre solution. Optus is the first Australian telco to use the Google cloud product which uses artificial intelligence to speed up customer support. The partnership confirms Optus will use

The US government has requested Australia suspend its plan to make Google and Facebook pay publishers for news content shared by the platforms, labelling the proposed laws “extraordinary” and “premature”. Its comments were contained in a submission to a Senate committee currently reviewing the proposed media laws. Australia’s proposed news

Taboola today announced a beta program for its own version of the stories format popular on Instagram and Snapchat. Taboola Stories will allow publishers to embed the vertical, mobile-friendly stories on their own websites. Brands will be able to place ads in the new format. Users will need to click

Boomi has joined the AWS Public Sector Partner Program, signalling more focus on the government, education, and non-profit sector. The Dell Technologies’ iPaaS provider has also released Boomi Kubernetes Molecule on AWS Quick Start, claiming to have reduced deployment times for a Boomi Molecule running on AWS to under an

Australians reported 23.1 per cent more scams in 2020, losing $176.1 million dollars. Phishing remains the most popular type of attack, which experts say is because of its low effort and potentially high return for scammers. People are being urged to remain vigilant and not click on suspicious links or

Integral Ad Science has acquired Amino Payments, the ad spend transparency and optimisation company it partnered with last year to develop the Total Visibility product. Terms of the deal were not disclosed. The Amino Payments brand will be retired and the popular Total Visibility product will become an IAS brand.