Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

The majority of applicants to The University of Adelaide interacted with a Facebook Messenger chatbot during the institution’s busiest period. The school says the bot freed up staff for more valuable tasks and returned overwhelmingly positive feedback from the potential students because it was deliberately designed as a “complementary” feature

The Commonwealth Bank of Australia needs to upgrade its management and retention of customers’ personal information in the wake of two separate data breaches, according to Australia’s privacy watchdog, which has blasted the bank’s recent approach. In 2016 CBA lost the financial statements of 20 million accounts when it could

The Commonwealth Bank of Australia has the best mobile banking app, according to Forrester, which reviews the apps of major Australian banks annually. Westpac won the award in 2016 but CBA has dominated since, taking the last three Forrester gongs. The research firm said the CBA’s app stood out because

Salesforce has spent billions of dollars in the last 18 months acquiring several software and data integration companies, like Datorama and Mulesoft, the latest being a $15.3B purchase of data visualisation company Tableau. The CRM giant is collecting “pieces” of the enterprise data system puzzle, and showing just how valuable

With a whimper, Open Banking has arrived in Australia. From today, Australia’s big four banks will begin a pilot program to explore Open Banking’s performance, reliability and security. For consumers, a mature Open Banking environment will make it possible to switch home loan providers with a few swipes of an

The Australian Government has signed an extensive procurement deal with Amazon Web Services. Australian Federal, State, and Territory agencies and departments, as well as public universities and government agencies will now have access to AWS through a “simplified procurement model”. The Government said the deal will mean cheaper and easier

walking customers pedestrian city streets shopping

A true unified view of the customer is a goal many organisations are striving for. But the challenge is complex and few have gotten it totally right, according to Zendesk chief customer officer, Elisabeth Zornes. And, Zornes says, while organisations are improving their CX capabilities, customers’ expectations are continuing to

retail, shopping, smartphone

Consumers in Australia and New Zealand expect more than their global counterparts, according to new research from Adobe. But they are also concerned about the threat technology poses to privacy, according to the study. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple.

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding  to expand into the US and UK markets. The amount puts the company’s value at $25 million. Sign up for Which-50’s Irregular Insights newsletter Co-founded by an ex-Google engineer

The Victorian Government has announced it will begin an Australian first connected vehicles trial to improve road safety. Cars automatically connecting with each other and roadside infrastructure will begin testing features like emergency braking alerts, turn assist and speed limit warnings. The vehicles are not autonomous but the technology is