Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Ad blocker

Nearly half of internet users globally now turn on ad blockers and social media continues to attract new users despite an increase in privacy concerns. A clear majority of internet users say they are concerned about how their personal information is being manipulated by companies and the threat of fake

A busy holiday period helped Amazon to record sales last quarter as its cloud services and advertising arms become increasingly profitable.  The gains, outlaid in the latest quarterly results, helped offset increasing shipping costs as the ecommerce giant strives for same day Prime delivery in the US. Download: Which-50’s Simple Fast

Ginni Rometty IBM

Virginia “Ginni” Rometty is stepping down from her role as CEO of IBM and will retire at the end of the year after nearly 40 years at the company. She will be replaced as CEO by current IBM SVP for cloud and cognitive software Arvind Krishna on April 6th, who

Facebook executives believe three privacy and advertising industry “headwinds” will increasingly dampen its advertising revenue this year, with the biggest impact yet to be felt.  Data privacy regulations, product changes from fellow tech giants, and new transparency tools from Facebook itself will eat into its advertising revenue, according to Facebook

Thirty-seven per cent of people on earth use one of Facebook’s “family” of apps each month, according to data in the company’s latest financial results, which today revealed soaring revenue and hundreds of millions of new users. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies In

Use of Australia’s controversial encryption busting laws ramped up significantly last year, according to analysis of government reports. The access powers were used seven times between 1 July 2018 and 30 June 2019, according to a new annual report. But an answer by the Department of Home Affairs to a

Facebook has suffered a blow against its data collection practices in Europe, with a German court ruling some of the social media giant’s user terms violate consumer data protection law. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies Facebook says it has addressed the practices in

The current ecosystem of programmatic advertising is unsustainable, according to the APAC MD of multinational adtech Index Exchange, who has welcomed Google’s decision earlier this month to phase out third party cookies. Adele Wieser, Index Exchange’s regional managing director APAC says privacy was the catalyst for Google’s decision to effectively

Google has decided to phase out third party cookies, the small pieces of code which help to track users as they move across the internet, over the next two years. In the latest Which-50 Minicast, adtech veteran and director at Rex White Consulting Tim Whitfield breaks down the decision and

The UK privacy watchdog has unveiled a strict new code of practice for online services providers like Facebook and Google, requiring them to offer a “built-in baseline of data protection” for children. The new rules will apply to online services likely to be accessed by children in the UK, requiring