Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

smart home

The Internet of Things (IoT) market in Australia is set to explode to $4b by 2020, according to a forecast by Telsyte. Australian households are expected to have 29 devices connected to the internet by the end of the decade, nearly tripling the current number of 11, the report says. Which-50

Bank branches and customers

Is the branch dead? Billions of dollars of banking real estate may hinge on the answer to that question. According to Elizabeth Robillard, author of the recently released Director’s report: Future Branches 2016 the answer is; “no, but it is changing.” Which-50 and ADMA are introducing a one day classroom-based digital

Having bubbled away beneath the radar these past few years, account based marketing (ABM) has burst into view in 2016. Which-50 reporters have attended nearly a dozen international marketing tech conferences since February this year and account based marketing has featured prominently in most of these. Last year it did not rate

The customer is not always right, but they must be heard — so says business strategist Jay Baer. To do this, companies need to flip their view of complaints as a problem and instead see them as a gift. “People who complain are actually taking their time to tell us

Marketers are shifting their focus from content creation to content experience. That’s the view of Uberflip CEO and co-founder, Yoav Schwartz. He was speaking at the company’s Uberflip Experience (UFX) conference currently underway in Toronto. According to Schwartz there is no shortage of high quality content, however “It’s not just