Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Blockchain has been heralded as a transformative and potentially disruptive technology. However, many are hesitant about the practical application of blockchain outside of limited use cases. The key to early success is matching blockchain to an appropriate business model, according to Stephen Moore, SAP Australia and New Zealand Executive Director.

Taxi and Hire Car Drivers in Victoria are preparing to sue Uber for hundreds of millions of dollars in lost earnings. It will be alleged Uber operated illegally when they launched in Victoria without legal approval in the state, according to the Australian Associated Press. Sign up for Which-50’s Irregular

Health minister Greg Hunt has rejected the recommendation from a senate inquiry into My Health Record to extend the scheme’s opt-out period by another 12 months. The inquiry also called for sweeping changes to the ehealth scheme as Australians have just weeks remaining to opt out. An extension beyond the

Digital transformation projects are failing in Australia because organisations haven’t linked their data strategy to business outcomes, according to Chris Drieberg, director of pre-sales and CTO for Hitachi Vantara ANZ. Worse still, Drieberg says, the digital infrastructure being built today may prove fundamentally inadequate very soon. “Most of [our customers]

From today, Amazon Prime will include Prime Music, a music streaming service similar to Spotify and Apple music, as the ecommerce giant continues to fill out its premium offering in Australia. New and existing Prime customers will now be able to stream a catalogue of more than two million songs

The narrative that enterprises must move all their data centres to a public cloud is dead, according to Sanjay Poonen, COO, VMware Customer Operations. VMware, through a partnership with AWS, believes a hybrid option is now necessary, but it requires a fundamental change in data security. Sign up for Which-50’s

Stethoscope, X-Ray, healthcare

Digital transformation in the health sector is a different beast. It is slower, more expensive and the stakes are higher than most other industries. But, according to Dr Claire Sullivan, Chief Digital Health Officer Metro North Hospital and Health Service, the results are unparalleled. Sign up for Which-50’s Irregular Insights

Microsoft co-founder Paul Allen has died from cancer in Seattle this morning. Allen was aged 65 and suffering from non-Hodgkin’s lymphoma. Sign up for Which-50’s Irregular Insights newsletter Along with Bill Gates, Allen co-founded Microsoft in 1975 and the company’s eventual success enabled Allen to develop a multibillion dollar investment

From today Australians have 31 days to opt out of the controversial ehealth scheme, My Health Record (MHR). As the deadline approaches the chorus of criticism for MHR has not subsided and the Senate committee investigating the scheme has been granted another extension. Sign up for Which-50’s Irregular Insights newsletter

digital, financial services, digital marketing, digital innovation

Customer experience is increasingly recognised as the key brand differentiator of the future as price and product variances tighten. And for those in the financial services industry (FSI), digital is expected to be the CX battleground as traditional channels give way to digital. However, contrary to conventional wisdom, competing on