Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

For most of its history, augmented and virtual reality applications have been disappointing and frustrating, often hamstrung by the clunky hardware needed to serve uninspiring experiences with limited utility. But as big tech chased its investments over the last decade, hardware, software and content have developed to create a genuinely

Adobe Experience Platform is now available in Australia, launching this week on Microsoft’s local Azure cloud infrastructure. Adobe says Australian and New Zealand organisations will for the first time have access to the enterprise-grade customer experience platform which includes several services and applications. The American company is also increasing its

The Commonwealth Bank of Australia’s half yearly results released today show growth in digital channels and a corresponding increase in IT costs as the country’s biggest bank pursues a $5 billion dollar bet on digital. The bank has also fired bank against claims that its latest digital venture, a partnership

Stethoscope, X-Ray, healthcare

Sydney healthcare analytics provider Prospection has raised $10 million in its first external funding round. The company says the funds will be used to expand its analytics platform into new therapy areas, enhance its artificial intelligence capabilities, and grow into the APAC market. The CSIRO’s Innovation fund, Main Sequence Ventures,

The Australian government has released its national blockchain roadmap, outlining how it plans to extract economic value from the immutable record technology. Parts of the local industry have welcomed the plan while others have branded it “disappointing”. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies The

Senate Chamber parliament auspol

Labor is today set to introduce amendments to Australia’s controversial encryption access legislation, calling for more oversight and more proportionality in the use of the powers that the tech industry, privacy advocates and human rights groups have railed against since they were proposed in 2018. The laws, which allow government

Australians reported nearly 4,000 online dating and romance scams in 2019 with more than a third resulting in a direct financial loss, according to new data from the consumer watchdog, which suggests scammers are increasingly taking to social media.  The total known amount lost to the scams is more than

Advances in predictive analytics and metadata technology are adding more privacy risks to an already problematic national data retention regime, the Australian Privacy regulator has told an intelligence and security inquiry. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies Speaking at a public hearing for the

Adobe and Sitecore are among the leaders in the digital experience platform market, according to Gartner’s latest Magic Quadrant. Salesforce has the greatest ability to execute but trails other vendors in vision, according to the analyst firm. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case studies Gartner’s

National Australia Bank now has a “brand voice”, a unique, lifelike sounding automated speech capability for its contact centres powered by cloud computing giant Amazon Web Services. The NAB voice, which can read out text in a natural way, sounds like a male Australian which, the bank says, is consistent