Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Australian workers lack the skill set to fully engage with digital technologies and unlock the productivity benefits on offer, according to Jack Hylands, GM Strategy & New Product, RMIT Online. And meeting that demand will require the collaboration of industry and education providers, as well as a new approach to course delivery.

People no longer buy products and services, they buy experiences. At least, that’s what they remember, according to Adobe CEO Shantanu Narayen, who argues delivering experiences is now the key differentiator for businesses. But Narayen and Adobe contend delivering those experiences consistently at scale can not be achieved with legacy

The implantation of the National Disability Insurance Scheme (NDIS) is set to fundamentally change how services are provided for people with disabilities in Australia.  The provision of those services and the survival of the organisations providing them may hinge on how well they can leverage data, according to Luke Benson,

Australia’s moves towards open banking and a Consumer Data Right are being slowed by the country’s largest banks which refuse to go beyond the minimum requirements of regulators, according to Gerd Schenkel, founder of Ubank and Telstra Digital. According to Schenkel, now managing director BGA Digital, the banks are favouring

Consumers are holding off buying new smartphones in the hope their next device will be 5G compatible, according to new research from Telsyte. However, Apple bucked the trend and wearable devices also proved increasingly popular, according to the Australian study. Sign up for Which-50’s Irregular Insights newsletter Android sales fell

mobile, tablet, ecommerce, retail, shopping

Blockchain won’t solve all your problems. However, when applied to suitable use cases the emerging technology has the potential to remove unnecessary “middlemen” and disrupt some well established industries. That’s the view of Gennady Volchek, CEO and founder of Shping, a blockchain-based customer loyalty platform that claims the new technology

By 2050, nearly 10 billion people will walk the Earth. To satisfy their daily need for two trillion calories, the global agriculture industry has to increase food production by 70 per cent, according to the the UN Food and Agriculture Organisation. As that demand surges, digital technology is beginning to

Big fish eat little fish. Flat style.

New regulations and consumer attitudes mean Facebook and Google’s industry dominance will eventually end, according to the former New York Times programmatic advertising director, Matt Prohaska. However the regulations designed to reel in the tech giants may be having the opposite effect initially. Sign up to Which-50’s Digital Marketing Newsletter

The government has changed its controversial digital health record initiative, My Health Record, following widespread backlash over the system’s privacy and security. The changes have been criticised by the opposition for not going far enough. Sign up for Which-50’s Irregular Insights newsletter People will now have the option to have

For the month of July, we secretly erased men from Which-50. Our audience numbers dropped, our social presence evaporated, and we annoyed people who for years have helped us build our brand off the back of their hard work and expertise. They did nothing wrong — we were just jerks —