Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

It is a fairly binary question – should paedophiles have an absolute right to privacy? Should those who would do the community harm through acts of mass murder be allowed to operate free from digital harassment by law enforcement and intelligence services? Sign up for Which-50’s Irregular Insights newsletter And

Leaked emails have embroiled Facebook in a new scandal with the suggestion the social networking giant has made a habit of dirty tricks and anticompetitive practices. These new problems come as the company is still reeling from last month’s revelations of underhanded lobbying, smear campaigns and alleged anti-semitism. Sign up for

Origin Energy understands its industry is being disrupted. In response the energy company has developed a strategy to ensure its survival as utilities transition from a commodity-driven model to a service-driven one. Origin has created a Future Energy and Business Development division. Tasked with navigating the company through an uncertain

The key to demonstrating return on marketing spend is to separate areas of investment and to not get overwhelmed by data which can’t ultimately provide attribution, according to Ariel Kelman, VP Worldwide Marketing at Amazon Web Services. Sign up for Which-50’s Irregular Insights newsletter Kelman offers his advice as many

Digital transformation is the top priority for Australian business leaders although many are still struggling with strategy and confusion remains over what exactly it entails, according to new research from KPMG. Sign up for Which-50’s Irregular Insights newsletter The consultancy firm’s research group, KPMG Acuity, polled more than 220 c-suite

Amazon Web Services is adamant it won’t pick and choose what machine learning applications run on its infrastructure, despite growing concerns the emerging technology can create ethical problems and amplify biases. The world’s largest public cloud provider will, however, remove any users who violate peoples civil liberties or constitutional rights,

AWS Werner Vogels Keynote at The Venetian, Las Vegas, NV on Thursday, Nov. 29, 2018.

The National Australia Bank is all in on public cloud. NAB will move at least 35 per cent of its IT workloads to a public cloud within the next two years. The shift will improve the bank’s innovation and agility, and better prepare it for open banking, according to NAB

Public cloud providers are catching up to market leader Amazon Web Services in the number of services they offer. But no other provider comes close to the market leader in terms of the underlying capabilities, according to its CEO Andy Jassy. Sign up for Which-50’s Irregular Insights newsletter Speaking at

Classic guitar brand Fender is looking to digital technology to solve a longstanding problem — most new guitar owners give up in the first six months. According to Fender’s chief digital officer Ethan Kaplan, a large scale customer analysis revealed “some really wild things”. “45 per cent of [guitar] players

Data and machine learning are influencing how Formula 1 cars are designed and how fans can engage with races, according to the sport’s managing director of motorsports, Ross Brawn. In the future the emerging technology will even influence course design and grid formation. Sign up for Which-50’s Irregular Insights newsletter