Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

NIB used an AI-powered platform to deploy a personalised welcome video to thousands of its new customers. The insurance company says the strategy has proved to be effective and is exploring other areas where emerging technology can be used in its marketing mix. Sign up to Which-50’s Digital Marketing Newsletter

OpenText is building AI-powered analytics into every new information management product it develops and has set a goal of becoming the number one AI provider in that market. The company says it is “bullish” about its chances because of the highly targeted approach it is taking, learning from its competitors

Recent regulatory moves to strengthen consumer privacy will be largely ineffective, according to OpenText CEO and CTO, Mark Barrenechea, who argues consumer habits means a technology-led approach is a more viable option. “I think we’ve lost the privacy war. There is so much data available [now],” Barrenechea told Which-50 during

A “tsunami” of new technology is coming along with a new wave of capital from commodity industries. The ultimate winners will be the ones that can capture the talent and information needed to leverage it, according to OpenText CEO and CTO, Mark Barrenechea. His evidence of the value of business

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Chatbots and the conversations they facilitate are creating troves of new customer data. Leaders are already using this data to create opportunities for marketing, according to James Kraeutler, VP of the ISV and technology alliance program at Genesys. However, successfully leveraging these new marketing opportunities requires avoiding a common technology

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Machine learning algorithms are “psychopaths” without regard for human consequences, according to Timo Elliott, SAP VP and global innovation evangelist, who cautions organisations should be piloting ML programs in areas with less potential human consequences. “[Machine learning] can do some amazingly good things but it requires human judgement,” Elliott told

Chatbots have come a long way since their inception, maturing  into multilingual, AI-driven tools capable of handling full customer transactions. However, somewhat paradoxically, they’ve actually made human jobs harder, according to James Kraeutler, VP of the ISV and technology alliance program at Genesys. Kraeutler explained to Which-50 that chatbots’ increasing

The University of Technology Sydney has begun a study to determine students’ engagement with educational technology by monitoring their attention through eye, keyboard, and mouse tracking. Sign up for Which-50’s Irregular Insights newsletter The tracking data will be used in a proof of concept model which ultimately displays behavioural analytics

Cloud Computing

Google has debuted its new hybrid cloud management platform, Anthos, allowing enterprises to manage and deploy workloads across both Google’s public cloud, on premise and other public clouds. Google Cloud said the new platform is a response to the increasingly hybrid cloud infrastructure organisations are opting for, and the move

Publicis Sapient’s Australian arm has retired its legacy brands and brought together all others under a single banner, Publicis Sappient, as part of a global rebrand that the company says will drive growth. Sign up for Which-50’s Irregular Insights newsletter The digital transformation partner says the move is a “strategic