Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer for Which-50.com and the Which-50 Digital Intelligence Unit.

broken robot

A virtual assistant which aims to help users navigate the National Disability Insurance Scheme (NDIS) faces an uncertain future following reports that the projected has stalled. The ABC yesterday reported the rollout of AI assistant, known as ‘Nadia’ and voiced by Cate Blanchett, has been put on ice amid political

With Amazon’s entry to Australia looming, eBay is marking 18 years of ecommerce in Australia while rolling out new technology features and delivery guarantees to meet rising shopper expectations. Sign up for Which-50’s Irregular Insights newsletter Much has changed since the online auction site launched locally in 1999. The 40,00

Agile methodologies are the key to delivering flawless customer experiences, according to Aussie startup Cyara’s chief technology officer Luan Tran. In an exclusive interview with Which-50, Tran said the customer focus was driving the shift to agile but Australia is lagging. Sign up for Which-50’s Irregular Insights newsletter “A truly

A growing number of commercial vehicles will put further strain on large cities already grappling with congestion problems according to a new McKinsey report. “The need for change is urgent. With many more vehicles and people likely to hit the roads in future decades, the time to start preparing is

For digital laggards it’s time to enter crisis mode, according to a report from McKinsey and Company. Digital disruption is threatening the revenue of organisations that fail to adapt to digitisation, and the threat will only increase, the authors write. Sign up for Which-50’s Irregular Insights newsletter “Companies can ill

Facebook data requests

Facebook has announced it will block ads from pages that repeatedly share false news. It’s another step in the battle to reduce “false news and hoaxes,” the company said in a blog post. “If pages repeatedly share stories marked as false, these repeat offenders will no longer be allowed to

adtech and martech

New research from McKinsey suggests incumbents under pressure are best served by adopting offensive corporate strategies and the development of their own online platforms and marketplaces. According to the report “digital attackers” have become a significant challenge for incumbent players, and the best defence may be a good offence. “Companies

Google is refunding partners whose ads were displayed on sites with fake traffic, according to the Wall Street Journal. But the refunds will only be a small fraction of the amount spent on the advertising. The search engine giant will refund its “platform fee” to those affected, which reportedly equates

Uber has selected Expedia’s Dara Khosrowshahi to be its new CEO, ending a contentious two-month search, The New York Times is reporting. But reports are suggesting the much-scrutinised ride hailing service may be making a hash of the appointment as well. Sign up for Which-50’s Irregular Insights newsletter Khosrowshahi will

Ad fraud across the mobile ecosystem has reached “ubiquitous” levels, according to a report from AppLift. As mobile technology advances, so too does the sophistication of ad fraud, making it one of the mobile industry’s “most pressing and complex issues today,” according to the report. “Mobile apps and websites have