Jodie Sangster

Jodie Sangster

The results of our recent CMO of Tomorrow study suggest that while the most senior marketers and their management peers understand the primacy of financial metrics to measuring success, the message is not necessarily reaching down deeper into the organisation. The report reveals that  CMOs understand that great customer experiences

Sometimes it’s just about data for good. In the past ten years we have seen extraordinary advances in the ability to store, analyse and leverage data. As marketers, we tend to look at data through the prism of delivering a personalised customer experience but the benefits of data, and how

The Association for Data-driven Marketing and Advertising (ADMA) today launched a new Code of Practice that ushers in a new era of industry self-regulation for data-driven marketing and advertising. The ADMA Code of Practice places consumers’ interest at its core and gives marketers the support they need to make responsible