Jason McNellis

Jason McNellis

Jason McNellis is a Senior Director Analyst at Gartner. He specialises in marketing analytics and building insight-generating organisations with a focus on enhancing marketing through machine learning, artificial intelligence, marketing mix modeling, market research, and campaign measurement.

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39 per cent from 2013 to 2019. During that same time period, marketing analytic investments increased 20 per cent.* Regardless of how analytic output is