Jack Birmingham

Jack Birmingham

Jack Birmingham is a journalist on Which-50.com. He reports on gaming and esports. He is a former pro-gamer, and was the founder of Limbonauts.

Brands should think of the $US200 billion gaming industry not as a series of channels but as a form of entertainment, around which a unique set of consumer behaviours has evolved. That’s our key take away from a new report by Essence, a global data and measurement-driven media agency which

Revenue generated from loot boxes used in video games will exceed $US20 billion by 2025, up from an estimated $US15 billion in 2020. The figures are contained in a new study from Juniper Research. Like a lucky dip, a loot box is a consumable virtual item that players redeem to

The emergence of esports represents a fundamental cultural shift in the world of sports and entertainment. That’s the view of Clayton Larcombe, Chief Investment Officer P.A.C Capital who runs an active index fund (P.A.C. Capital Global Esports Fund) investing in esports opportunities around the world. For now, at least, the

Australia’s premier esports competition, the Oceanic Pro League (OPL) for League of Legends, was dissolved today by Riot, the game’s US-based owner. The decision represents a significant setback for the local industry. Local esports operators were shocked by the news, having been given less than two hours’ notice of the

The world of offline sports has twisted itself in knots trying to keep itself afloat in the COVID era. However, at least parts of the esports world seem to be in rude health, based on the prize pools available. This week ESL Australia and Psyonix announced that players in the

Twitch, the gaming streaming platform which Amazon bought for a billion dollars in 2014, itself made a small but strategic purchase today. It acquired IGDB, (Internet Games Database), a business that aggregates information about games. That information includes details such as “genre, platforms supported, description, member and critic ratings and

Which-50 thinks of esports the same way we think of industries like banking or retailing – as a sector worth understanding. In June we commissioned Jack Birmingham to dive in with a hands-on experiment. Our goal this time was to update readers on the progress, regress, and distress of launching

It has been a fairly administrative few days with the Limbonauts and the League. We basically spent some time getting the paperwork sorted with Paladins owner Hi-Rez, and setting up the YouTube channel. In the esports world generally, Fortnite stole the headlines.  This article is part of an ongoing series

The first batch of analytics are back for the inaugural competition, with the first day audience reaching almost 1000 users. This article is part of an ongoing series documenting the progress, regress, and distress of launching the Limbonauts esports Organisation, along with the process of bringing a Paladins League to

The Paladin’s Oceanic Pro League (POPL) competition begins with Bizarre Gaming defeating Illuminate. Discussions with local and international Orgs continue. Each day we will update readers on the progress, regress, and distress of launching the Limbonauts esports organisation, along with the process of bringing a Paladins league to Australia. The