Hannah Edensor

A new study from Google in the UK has touted YouTube’s horn as bigger than TV when it comes to advertising. The latest study was released yesterday, and combines data from online measurement firm comScore and UK TV ratings company BARB, and is giving free-to-air TV a run for its

Andy Lark

Marketing is in a state of flux at the moment, and marketers can either take note and shape up or flail about and get left behind. At least this is the sentiment of Xero CMO Andy Lark, who spoke at the Forrester CX Marketing Summit in Sydney this morning. Sharing

Australian media businesses will be cast into an increasingly difficult fight for advertising spend as the dollars keep heading overseas, according to Morgan Stanley. As more money shifts into digital budgets, that pool is dominated by companies like Google and Facebook which arguably already capture a majority of the digital spend. It