George Freney

George Freney

George Freney is the CEO and cofounder of Booodl,  a physical store discovery service making it as easy for shoppers to find the right store selling what they want. Consisting of a search engine and comprehensive store directory, Booodl also helps stores drive shopper visits, enables brands to increase the discoverability of their stockists, and makes sure malls continue to thrive by driving footfall and store visits. www.retail.booodl.com.

Make no mistake: Amazon is coming and when they hit Australian shores retailers will need to be ready. Numbers published this month by financial firm PiperJaffray provide insight into some very scary growth that will undoubtedly be the nail in the coffin for many physical retailers – unless they start preparing their defenses now. Stores have been slowly leaking sales