Gaurav Bhatia

Gaurav Bhatia

Gaurav Bhatia is the chief digital officer of NewDay USA

The world of digital, marketing and technology is evolving at an exponential pace and marketers are trying to keep pace or make sense of the rapid changes. Among the questions they are trying to answer are: How they should incorporate the new channels/technologies/capabilities as part of their marketing mix? Does

marketing, agile

As we continue to understand the entire customer journey and how customers interact with brand we need to understand the importance of brand perception, the intersection with customer experience and marketing and advertising channels. This is not a new concept, but now we have the ability to take a holistic