Frank Lavin

Frank Lavin

China, with a middle class the size of the entire U.S. population, has often been portrayed as the Promised Land for foreign retailers. But even a cursory look at the track records of some well-known brands shows how the country’s complex environment can be a mixed bag. In the last

Before opening an online sales channel in China, every company has a fundamental decision to make: build a stand-alone Chinese-language e-commerce website, or open a virtual flagship store on one of the country’s vast e-commerce marketplaces? This choice, while seemingly simple, is complicated by the differences between Chinese and Western