Many marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking what makes customers buy products in the first place, but also why customers leave. Common questions include: Do our customers
So, marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat for most marketing leaders. Not to mention, you’ve unlocked a host of new possibilities. Leveraging predictive? Making use of AI?