Frances Russell

Frances Russell

Frances Russell is a Sr Principal, Advisory at Gartner. She specialises in technology, emerging trends and marketing data and analytics.

So, marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat for most marketing leaders. Not to mention, you’ve unlocked a host of new possibilities. Leveraging predictive? Making use of AI?