The 21st century is set to become the Asian Century if the continent’s political and cultural dominance continues at a rate anywhere close to what we’ve witnessed so far. Sign up for Which-50’s Irregular Insights newsletter The economic dimension of this dominance is easily summarised in GDP growth rates which
Artificial intelligence has evolved to become one of the most overused and misunderstood terms in business while also offering the potential to be the driving force in business decision-making, automation, and scalability. Now is the time to develop strategies that set your business up for success for years to come.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” – Ancient Chinese Riddle While this rather philosophical thought experiment deals with the question of observation and perception, it involuntarily draws parallels to one of the most significant tactical challenge of
Chances are that you’ve witnessed the mobile revolution taking place in media and marketing. No offence to those still using a flip phone or those who might be too young to remember a world without their smartphone. Apple may often be quoted as the key driver for this revolution with
Five years ago content marketing was in its infancy in Australia with little to no knowledge about the philosophy behind this new approach to marketing communication. Fast forward to 2016 and content marketing is not only huge; it’s widely considered to be the saviour of customer engagement in times of
As display advertising engagement weakens and content marketing growth expands, brands and publishers are using increasingly sophisticated tools to build consumer engagement. While the neuroscience approach has been frowned upon due to a lack of scale and scientific accuracy, the analysis of facial emotional response seems to offer a new