Ewan McIntyre

Ewan McIntyre

Ewan Mcintyre is a Gartner Research Director covering marketing leadership and management.

I’m sure it’ll come as no surprise to you that things are not looking good for marketing budgets in 2020. But how things have changed. Just over 6 months ago we published Gartner’s 2019-2020 CMO Spend Survey, and while budgets had declined a little in 2019, confidence was very high regarding

Throughout the year Gartner for Marketing Leaders publishes a range of primary research, looking at marketing’s strategy, how it’s organised and resourced, the channels favoured by marketers, and the scope and effectiveness of customer experience efforts (to name but a few – subscription required). Perhaps one of the most hotly