emma macKenzie

emma macKenzie

Emma Mackenzie is a reporter for B&T

The term ‘social media’ doesn’t even flow past the lips of Facebooks’s Stephen Scheeler, head of ecommerce and retail, Australia and New Zealand, (pictufed below) anymore as he told the audience at the Digital Marketing Forum in Sydney recently the word ‘social’ is starting to cark it. “I think ‘digital’

Having been the leader for the past few years of Internet advertising revenue, search advertising shows no sign of slowing down, according to the latest report from professional services company PricewaterhouseCoopers (PwC). The annual report was released today and demonstrates predicted outlooks for the media and entertainment industries for the

Well, this could be difficult. The new iOS 9 update announced at Apple’s World Wide Developers Conference, WWDC, will reportedly allow iPads and iPhones to block ads, according to various media reports. Harvard’s Nieman Journalism Lab reported that while the mention of adblocking was absent from the announcement, it was a

When the word ‘digital’ first starting blooming, it pounded its way through Adland and was the concept a plethora of agencies built their whole being on. However, Darren Spiller, chief creative officer at DDB Group, believes the word ‘digital’ is a terrible thing to have happened to the industry. “The

It has never been more important for marketers to get closer to real life, says Google’s head of marketing, Lucinda Barlow. “As marketers, we’re inundated with data, but this is actually where we need to get back and closer to real life,” she said. “We need to bring out our

There is a generational gap in the media landscape, says Ira Kaufman, CEO of digital strategy company Entwine Digital. Speaking at digital disruption conference Daze of Disruption in Sydney, Kaufman explained to the audience how the digital landscape has very different values to the traditional landscape. “The world of digital

Disruption is happening. No point disputing that. And yet while companies are aware it’s happening, two years or more tend to pass before they react. At least that’s the view of Kai Riemer, chair of the digital disruption research group at the University of Sydney Business School, speaking at the

In the age of disruption, brands need to do just that: disrupt. And if they don’t, they’re in trouble. At least that’s the view of Andy Lark chief marketing officer of software accounting company Xero. “It’s not enough to adapt, you actually need to disrupt,” he said, speaking at digital disruption

There’s too much talk about disruption, said Didier Bonnet, senior vice president and global practice leader in digital transformation at software company Capgemini. Disruption is not going to come to your company in one massive wave, it’s going to slowly seep in and take over. Bonnet likens it to fifty