Eleni Lee

Eleni Lee

Eleni Lee is a Gartner Senior Principal Advisor partnering with Marketing Executives and their teams within EMEA at the world's largest organisations.

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as B2B marketers strive to influence increasingly autonomous, empowered customers through personalised messages. With data as the lifeblood of business