Didier Bonnet

Didier Bonnet

Didier Bonnet is the Senior Vice President and Global Practice Leader, Digital Transforamation at Capgemini

On the eve of this new decade, it is worth reflecting on what has truly been one of the most talked about, exciting and challenging business transitions of the 2010s, digital transformation. So much ink has been spilled on the topic in the past few years that it is difficult

consumers

Creating win-win experiences in a two-sided exchange has become a key part of customer experience design in the digital age. Relying on granular analytics alone will not be sufficient — it needs to be balanced with a focus on human empathy.  This is an important point that marketers and the