DGA Staff

DGA Staff

Data Governance Australia (DGA) is a not-for-profit association, established to promote the responsible use of data.

DGA

It would be a big mistake to assume that consumers are willing to write brands a blank cheque when it comes to the use of personal data. Instead, marketers need to work harder than ever to build trust amongst customers and prospects of the brands they represent. These issues were

At a time when customer experiences are critical to engaging consumers, and when consumer advocacy is one of the most powerful tools a brand can muster, consumer trust is a core competitive advantage. Sign up for Which-50’s Irregular Insights newsletter Here are five ways brands can build consumer trust; Click

Customer data

Typically issues concerning the use of data by companies have been viewed – and managed – largely as a function of legal compliance. The emphasis has been on staying safely inside the rules, not on delivering the best outcome to customers. These issues where covered off in a DGA round