david hovenden

david hovenden

Speaking at the 2016 upfronts – which was notable for the absence of Nine boss David Gyngell who was reportedly attending a funeral -Wiltshire said that Nine was now “the new network”, which was finally embracing programmatic, collecting first-party data and live streaming “the majority” of its content. Wiltshire also said that

While the digital world may have ratcheted-up customers’ expectations to an unsustainable level, customers still live in the physical world the Daze of Disruption roundtable of industry heavyweights has heard. Brought together by Oracle Marketing Cloud in Sydney recently as part of Daze of Disruption, marketers from some of Australia’s

Brian Walker, chief strategy officer for Hybris Software said that while retargeting “had a bad name”, in the right context it had a bright future. And that generally meant when a customer was apoplectic with rage. “Re-targeting is thought of as shopping cart abandonment emails. Or pushing a shoe that

The creation of Chief Customer Officers, Chief Experience Officers and the like is a clear symptom that an organisation has significant structural issues in dealing with digital disruption, according to one of Forrester Research’s top executives. Carlton Doty, Forrester’s Vice President and Group Director, said at the Adobe Summit in