Claire Tassin

Claire Tassin

Claire Tassin is a director, analyst at Gartner

shopping modern consumer using phone

Consumer relevance is an always-on challenge for retailers and brands, and the ongoing uncertainty created by the Covid-19 pandemic has made predicting what will be relevant to customers even harder. What does a back to school message look like when we’re still questioning if kids will even go back to

It’s hard to believe that just a couple months ago I wrote a blog post about the importance of physical retail in the consumer shopping journey without any mention of a global pandemic and the closure of non-essential brick and mortar retail. Since then, stay at home orders have spread far and