Christy Ferguson

Christy Ferguson

Christy Uher Ferguson is a Research Director on the Technology and Service Provider Go-to-Market team at Gartner. She advises clients on improving their demand generation efforts (including event strategy), content marketing and thought leadership efforts.

Respondents to Gartner’s 2019 Tech Marketing Benchmarks Survey indicate that technology and service providers spend an average of 11 per cent of marketing programs budget on third party tradeshows and hosted event spend averages 6 per cent of the program’s budget. As a critical element of the marketing mix, cancellations

More often than not, start-ups acquire customers by leveraging the network of the leadership team. But scaling the business requires generating demand for new products through formal product launch programs. Sign up to Which-50’s Digital Marketing Newsletter When speaking with Gartner clients that are embarking on these efforts, I’m often