Christopher Ross

Christopher Ross

Christopher Ross is the Research Director - Gartner for Marketing Leaders

Breaking News: marketing technology (martech) is no longer a discrete and separate “thing.” Martech is a layer in the integrated composite of marketing disciplines every marketing leader and their teams must possess. Martech acumen is table stakes, but establishing those capabilities is far from easy. If you’re struggling with martech,

Sure, six grand seems like a lot of money for a mountain bike, but look at that thing! Standing in the bike shop I’m silently enumerating all the many merits of this carbon fiber miracle and attempting to justify spending more on a bike than many people spend on a

Hype, by definition should make us all a little wary. Gartner Hype Cycles are designed to help sift, sort and qualify hype and manage our attraction to all those bright shiny marketing objects. The ultimate aim is to support decisions on where your valuable attention and marketing resources should be