Chris Pemberton

Chris Pemberton

Chris Pemberton is a Digital and Content Marketing Consultant who provides services to Gartner

digital leadership

Marketing budgets continued their steady ascent in 2016, climbing to 12 per cent of company revenue, according to the Gartner 2016-2017 CMO Spend Survey. The survey polled over 300 marketing leaders across the U.S. and U.K. to uncover how much their companies spend on marketing and what budgets reveal about

Gartner’s Data-Driven Marketing Survey, 2015, revealed that marketers expect most of their decisions to be quantitatively driven by 2017. As a result, more than 50% of companies plan to grow their analytics teams. This will require hiring managers to identify and cultivate new sources of talent in an already competitive

When Dominos Pizza wanted to move away from its one size fits all couponing strategy, the chain analysed data from more than 10,000 locations and tied sales to redemptions at the individual shopper level. The result? The pizza chain began issuing personalised coupons for its customers’ favourite pizzas. While being