Cat Prestipino

Cat Prestipino

Cat Prestipino is a Sydney based contributor to Which-50 and a marketer who is passionate about helping build brands. She spent much of a decade working in the digital start-up environment helping launch into new regions, building international marketing teams and educating marketers on how to make real business impact. Cat helped establish regional marketing teams for US-based tech start-ups in the UK including Tribal Fusion, Exponential and IgnitionOne before relocating to Sydney to help launch AdRoll in APAC. She begins a new roll as a CMO outside of adtech shortly.

How seriously do the world’s biggest advertisers take the issue of transparency, and what are the implications for publishers and the adtech ecosystem? Let’s start with Procter and Gamble. The company revealed that last year it cut its digital advertising spend by $US200 million after analysing data provided by its