Carlos Guerrero

Carlos Guerrero

Carlos Guerrero is a senior director, Gartner

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant “improvements”. A silver lining of the past few months has been the surprising moments of agility marketing teams found during a time of high uncertainty.  Overnight, marketers successfully transitioned to

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant “improvements”. A silver lining of the past few months has been the surprising moments of agility marketing teams found during a time of high uncertainty. Overnight, marketers successfully transitioned to