Carlos Guerrero

Embrace the Good in Good Enough to Drive Greater Marketing Agility
A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant “improvements”. A silver lining of the past few months has been the surprising moments of agility marketing teams found during a time of high uncertainty. Overnight, marketers successfully transitioned to

Embrace the Good in Good Enough to Drive Greater Marketing Agility
A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant “improvements”. A silver lining of the past few months has been the surprising moments of agility marketing teams found during a time of high uncertainty. Overnight, marketers successfully transitioned to