Cameron Strachan

Cameron Strachan

Strategy and Go To Market, APAC, Oracle

Digital technologies have dramatically improved the experiences of consumers, making it much easier for them to find what they want and to be provided with the service levels they expect. Not only is their product choice greatly improved but so are the choices of channels, which allow them to act

Marketers are increasingly being tested against their ability to deliver personalised customer experiences across multiple channels. There is a good reason for this – it has proven to be more effective. Targeted campaigns deliver much higher conversion rates than batch and blast efforts. Unfortunately, too often the foundations on which