Bryan Yeager
Cord-Cutting Creates a More Complicated Landscape for Ad Buyers
Ever since the launch of major video streaming services from Netflix and Hulu a little more than a decade ago, media prognosticators have been forecasting the rise of cord-cutting — that is, consumers cancelling their traditional pay TV service in favour of over-the-top (OTT) streaming services accessed through an internet
How Do You Make Sense of Your Martech Stack? Visualise It.
If you’re a marketing leader that has a hand in buying and deploying technology, you know that the martech landscape is vast, complex, chaotic and challenging to navigate. But you might also have a similar view as you look inward to your own martech stack. It’s a line of questioning
Brands Prioritise Tackling Fraud, Safety Challenges As They Pour More Money into Digital Ads
Marketers have been dealing with ad fraud and brand safety challenges since the earliest days of digital advertising. But these issues have more recently bubbled up to the top of the priority list for marketing leaders responsible for advertising as they continue to dig for answers on the performance and
