Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for Which-50.com

Software-as-a-Service (SaaS) and cloud infrastructure have fundamentally altered the dynamic between business units and the department. Traditionally, the relationship between IT and other business units had been mildly adversarial in many organisations, as IT juggled the complexities of “keeping the lights on” while trying to continuously improve and innovate to

Schneider Electric builds its webinars based on partners or end-users and then pulls together content accordingly, according to Chris Quinn, its VP of Marketing. Quinn said from that stage the company may involve multiple of its own teams to bring content together. Sign up for Which-50’s Irregular Insights newsletter Nominate

bad reputation good reputation happy

Webinars are given a bad reputation because if at first they don’t succeed for lead generation, marketers give up rather than trying again. However Sara Gonzalez, General Manager — Digital Events at Redback Connect, says if they are considered an extension to a marketing strategy and treated as more than

customer experience CX 5 stars rating consumers

Businesses want to deliver first-class, personalised customer experiences for this year according to a new report. However, 54 per cent of global companies surveyed categorise their CX maturity as not very advanced. The report, Digital Intelligence Briefing: 2019 Digital Trends from Adobe and Econsultancy said despite the need to be

Integrated services company Downer EDI has deployed a Microsoft Azure intelligent solutions which ingests sensor data from a fleet of Waratah trains in Sydney to allow predictive maintenance and data-driven decision making. The company believes this solution will enhance passenger safety, boost public transport reliability and keep tight control of

business, strategy, marketing plan

Webinars are an extremely powerful marketing tool, according to Alison Jack, Marketing Campaign Coordinator at Employsure. She warns that they take time and effort to organise — but the rewards are worth it. She says, “Planning is key. A lack of planning and structure can lead to ad hoc webinars

Overnight, ridesharing giant Uber made its S1 filing as part of its initial public offering, revealing the company made US$10 billion worth of operating losses since 2016. It also warned more operating losses are expected and it “may not achieve profitability”. The filing suggests Uber is pitching itself to investors

In the next two years, $5.8 trillion dollars will be spent in digital commerce according to Marketo CEO Steve Lucas. To capture a share of it marketers need to focus on experiences, he said. Lucas spoke during the Marketo Nation Engage conference in Sydney this week telling the audience ecommerce

blockchain technology

For every blockchain developer in Australia there are 14 vacant positions, according to a new Australian Computing Society (ACS) and Data61 report into the technology. The talent gap is emblematic of Australia’s broader digital skills shortage, according to Labor MP Ed Husic, who says opportunities continue to be missed. Sign

Alphabet owned drone-delivery service Wing has launched its first commercial air delivery service in North Canberra partnering with a number of local businesses. The company will be delivering a number of items including fresh food, hot coffee or over-the-counter chemist items. Users can order their goods on the Wing app