Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for Which-50.com

rating feedback stars customer experience review

When it comes to customer experience in Australia, 54 per cent of consumers say brands are failing expectation for good customer experiences, according to a new study. The report, Closing the CX Gap: Customer Experience Trends Report 2019 by Acquia shows two-thirds of those questioned could not recall when a

Commercial Airbnb listings account for 15 per cent of properties in popular Sydney and Melbourne suburbs according to a report by AHURI, conducted by researchers from The University of NSW and Swinburne University of Technology. The report, Technological disruption in private housing markets: the case of Airbnb, examines the extent

fairfax

The ACCC has given the green light to Nine’s takeover of Fairfax, with the consumer watchdog noting it will not “substantially lessen competition” in the Australian news industry. The ACCC investigation involved contact with hundreds of stakeholders, consideration of more than 1000 submissions and examination of internal documents from both

city data AI augmented reality

If your business is not data driven within five years you will not have a business, according to Annette Slunjski, Managing Director of the Institute of Analytics Professionals of Australia. She said, “We’re not going to be in the fourth industrial revolution unless we can start harnessing the data we have

The word ‘influencer’ sometimes brings to mind the image of a model laying on the beach holding some kind of weight supplement — but that isn’t always the case. Influencers can range from ambassadors to content creators, to those with knowledge on a niche subject. It’s a cost effective way

digital data analysis asset management

Given the amount of content they create, all brands are now media organisations now. That’s the view of Forrester Research, outlined in a recent Wave Report into Digital Asset Management for Customer Experience. The importance of content has placed the issue of digital asset management (DAM) front and centre with

For its third quarter results Facebook beat analysts profit prediction. However, it missed its monthly user targets and expects safety and security upgrades will drive up costs in the future. The mixed results saw Facebook share prices seesaw before closing up 2.9 per cent at $US146.22.  In Q3 Facebook profit

Data strategy

The Australian privacy watchdog has been notified of 245 data breaches affecting personal data for the quarter between July and September, a slight bump from 242 in the previous quarter. The Notifiable Data Breaches (NDB) report captures notifications received by the Office of the Australian Information Commissioner (OAIC) under the

analysis innovation ideas

Companies are beginning to harness an innovation culture from within their organisations according to Pamela Maynard, president, product and innovation at Avanade. In a recent interview with Which-50 she said, “[Companies are] looking to harness ideas, creating space within their employee base to allow their employees to surface ideas and

growth innovation

A number of brands are missing out on driving growth via new commerce platforms as their marketing and sales teams are not structured to leverage opportunities, according to new Zenith research. The research, Five Commerce Imperatives for Marketers, said marketing teams need to reach the right customer at the right moment