Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for Which-50.com

hybrid platform collaboration

While the traditional distinction between B2B and B2C marketing has been long established, it is worth questioning whether this is still a valid distinction. It is becoming more common, for instance, for B2B companies to see the benefit of being able to use online channels to sell directly to clients.

venture capital investment

Australian venture capital (VC) investment hit a new high of $1.29 billion in the 2018-2019 financial year, according to the KPMG quarterly global trends report. However this quarter saw a drop in VC investment in Q2 compared to Q1.  Between April and June this year the number of deals dropped

Deliveroo has partnered with reusable packaging start-up Returnr, in a move to expand its sustainability practices.  Returnr is a closed-loop reusable packaging scheme that aims to replace single-use takeaway packaging with equivalent reusable solutions. It was created by the co-founder of KeepCup.  Sign up for Which-50’s Irregular Insights newsletter The

Buy now, pay later (BNPL) has changed the way Australians pay for goods and services and usage is growing. A recent Which-50 commissioned study by Pureprofile found the majority of people recognised a BNPL platform and more than half of the respondents have used the payment method before. From the

As Australia’s buy now pay later (BNPL) bill races towards $1 billion, driven by the popularity of services like AfterPay and ZipPay, research commissioned by Which-50 paints a picture of growing impulsivity — especially by younger consumers — and raises some questions about the sustainability of the model. According to

pressure cracked burn out

Organisations that want to be truly data-driven need to change their approach depending on the scenario, as not all data projects are equal in the eyes of company leaders. A recent SAP report, Challenges for Analytics as Data-Driven Enterprises Chase Scale, explains how it is easier to get approval for customer-facing projects rather

NAB Ventures has invested US$10 million in Silicon Valley-based cyber security start-up Digital Shadows. Through this investment, the company has plans for global expansion with Asia Pacific and product development.  Digital Shadows plans to exponentially scale the delivery of its SearchLight service.  The company focuses on digital risk protection for

As the chairman of a commercial building Peter Mansour was getting frustrated with the lack for information and poor communication between the strata manager and the tenants.  So he banded together with his sisters and created Strata Alert, a web-based community forum where tenants can communicate with their strata managements

The ability to capture both structured and unstructured data and share it is crucial for organisations to analyse it effectively. However, as organisations plan their evolution from descriptive to predictive analytics, one of the key issues they face is a lack of infrastructure. A recent SAP report, Challenges for Analytics as

Coles is putting in place a cloud and data strategy which will allow it to implement AI across many facets of its business, including its supply chain and physical stores, to help drive innovation. The supermarket giant has signed a long-term strategic partnership with Microsoft, utilising its Azure cloud technology