Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for Which-50.com

A new report shows that 66 per cent of technologists have said the coronavirus pandemic has exposed weaknesses in their digital strategies, creating an urgent need to accelerate initiatives that were once part of multi-year digital transformation programs.  AppDynamics released a new version of its report, The Agents of Transformation

As marketers work from home and are siloed away from co-workers, family and friends, it is imperative they always include their own mental wellbeing as well as their colleagues.  There are any number of factors — screen fatigue, reduction in human contact, the difficulty of building and maintaining culture —

IAG has invested in rural technology start-up Digital Agriculture Services (DAS), to help its customers better understand and manage their farm property risk by using new data and location insights from satellite imagery. Established in 2017, DAS focuses on deep digital, domain knowledge, business and delivery expertise to offer greater access

Coles has expanded its partnership with market analytics provider IRI to provide suppliers with insight into customer needs with the launch of data analytics tool Coles Synergy.  Coles Synergy will provide suppliers with insights across products, stores, geographies and sales channels, allowing them to better understand customer needs and collaborate

The COVID-19 pandemic will leave an impact on businesses so they need to take advantage of the unique conditions created by the crisis to prepare for the future, argue leading voices on digital transformation. Some organisations are already taking advantage of the crisis, using it to reshape their operations and

With the pandemic restrictions still in place, the majority of office workers have been sent to work from home. This disruption has added additional pressure for businesses to digitalise services. At the SAS and Which-50 webinar, The Role of the CMO at the Most Disruptive Moment, the panellists explained to

Question Mark Speech Bubble

Afterpay faced a surge of inquiries from their customers worried about whether or not they could pay for their goods as COVID-19 restrictions closed down large parts of the Australian economy.  During the Zendesk Showcase last week, Yvonne Gilmour, head of service delivery at Afterpay said the surge in inquiries

Effective personalised customer experiences need to be balanced with understanding the customer at an individual level and with real-time customer data, AI and insights During the SAS and Which-50 webinar, The role of the CMO at the most disruptive moment, a panel of experts discussed the impact the current economic

To increase the amount of attendees in a webinar, marketers need to think outside the box and implement some unique ideas to stand out from the plethora of series in the marketplace. During episode one of the ON24 and Which-50 webinar series Maximising Webinar ROI, Tim Johnston, Director Demand Generation,

Over the past two months, company directors have abandoned the salubrious trappings of Mahogany Row, with its impressive oak boardroom tables, stunning city views, and all those oh-so-comfortable American Heritage leather chairs. These days they are slumming it along with salaried hoi polloi. That means sharing a small box on