Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for

The South Australian government has today launched a six month trial of a self-driving electric bus, dubbed Olli, which will travel between two new transit hubs in Adelaide’s beachside suburb Glenelg. Olli was built by Local Motors, which has also created the first 3D printed car and has partnered with

chart business investment growth asia pacific

Last year venture capital investments in Australia hit a record high, skyrocketing 36 per cent to US$899.05 million. Globally VC investments set a new record, jumping from US$175 billion in 2017 to US$255 billion. Sign up for Which-50’s Irregular Insights newsletter The figures come from the quarterly report, Venture Pulse Q4 2018

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Tealium has appointed Nic Dennis as the new vice president and general manager of Asia Pacific. In his new role, Dennis will oversee growth across Asia Pacific, working closely with Tealium’s strategic partners and helping drive customer success. Sign up to Which-50’s Digital Marketing Newsletter Based in Sydney, Dennis will

adobe headquarters

Adobe has unveiled several new features for its Experience Cloud at the National Retail Federation’s Big Show in New York this week. These features utilise Adobe Sensei, the company’s AI and machine learning technology. Sign up to Which-50’s Digital Marketing Newsletter One of the new innovations is a virtual analyst

Digital video advertising delivers strong brand awareness in both premium and user generated content (UCG) environments, a new study by GroupM and Kantar has found. The research showed the importance of tailoring advertising assets to specific environments to front-load brand messaging in environments where ads may be skipped or ended

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Clive Palmer’s United Australia Party has caused outrage all over the country claiming to have sent 5.6 million unsolicited campaign texts asking for people to “vote 1 for the party”. Palmer spoke during a press conference Monday afternoon calling the text barrage “successful” as from that “280,000 contacted our party

Half of online consumers are using digital voice assistants like Amazon Alexa and the Google Assistant with emerging markets leading the way in adoption according to a new Accenture report. The report, Reshape to Relevance noted voice assistants are one of the fastest-adopted technologies in US history with a 98

growth people AI increasing

Customer experience-centric businesses are turning towards automation and AI to handle their customer interaction and operations. In a new report from MIT Technology Review commissioned by Genesys, Humans + Bots: Tension and Opportunity, those businesses that have applied automation early on are now reaping the greatest rewards in terms of efficiency, scale,

Facebook CEO Mark Zuckerberg has said he wants to host a series of public discussions about the future of technology in society, as part of his personal 2019 challenge. The CEO said he wants to discuss “the opportunities, the challenges, the hopes, and the anxieties” that are in society around

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The days when marketers could rely on vanity metrics to justify their ROI has long gone. Instead, studies repeatedly demonstrate that marketers are focusing on the direct financial benefit derived from their activity. This is especially the case in B2B marketing where sales and marketing professionals are being drawn ever