Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for Which-50.com

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Takeovers of smaller rivals by digital platforms, including their data sets, may pose a threat to consumers’ choice and privacy according to Rod Sims, chairman of the ACCC.  “Few consumers are fully informed of, nor can they effectively control, how their data is going to be used and shared,” Sims

By 2023, there will be more than 745,000 autonomous vehicles on the road according to a new report by Gartner.  This growth will predominately come from North America, Greater China and Western Europe as these regions become the first to introduce regulations around autonomous driving technology.  The study, Forecast Analysis:

Depending on what type of bank a consumer uses – major, regional, mutual or neobank – they have varying levels of trust according to a new report from Deloitte.  The report, Open Banking: Switch or Stick? Insights into customer switching behaviour and trust shows the differences in trust between major

When it comes to data protection and the fear potential customers might have about their data, Julien Lesaicherre, director – global head of sales EMEA at Workplace by Facebook ensures that this platform and Facebook are separate companies.  He said the business isn’t a social media platform per se and

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Most consumers who shop on Black Friday and Cyber Monday are increasing the size of their orders every year according to new research from CouriersPlease.  The study showed 66 per cent of Aussies who shopped on either Black Friday or Cyber Monday are growing their orders yearly.  Only one third

Facebook is expanding its financial services arm, unveiling its in-app payments platform Facebook Pay, for its social media site, Instagram, Whatsapp and Messenger.  The service will first be introduced on Facebook and Messenger and then eventually introduced on Instagram and Whatsapp.  The company said it wants to provide people with

When companies are on the path to improving customer trust, they normally find themselves in one of two modes. The first is trying to retain the trust customers already have for the brand, and the second is hoping to recover trust that has been lost for whatever reason. Aarron Spinley,

Increasingly companies understand that their internal customers need simple, fast and easy ways of working, just like their external customers. Indeed the last few years have seen the growing recognition of employee experience as a critical success factor. That evolution helped with our choice of winner in the Best In

The adtech industry is too focused on metrics that don’t really matter to its customers and needs to shift its focus to get stronger buy in from senior marketing leaders. To convince CMOs to invest more in programmatic, it is important to map to overall business outcomes as well as

If a company has been involved in a data breach more than 82 per cent of customers would stop engaging with that brand, according to a new consumer survey from security company Ping Identity.  The survey, Trust and Accountability in the Era of Breaches and Data Misuse shows how data