Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for Which-50.com

Earlier this morning Fairfax shareholders met and voted in favour of Nine’s takeover offer, with 81 per cent approving the plans for the companies to merge next month. Two weeks ago the ACCC approved the Nine-Fairfax merger saying it will not substantially lessen competition in the Australian news industry. Leadership

China’s answer to Uber, DiDi has launched a roaming service in Australia allowing for its Greater China App users to use the Express app when travelling in Australia. The ridesharing company said this could potentially create thousands of new rideshare customers per day for its driver-partners in Melbourne and Geelong.

Marketers are struggling to get the balance right between great creative and data-driven digital advertising. According to a new report from adtech company Sizmek, 67 per cent of marketers believe that the “digital growth in advertising has come at the expense of the quality of creative”. The study, Marketers Survey

This year leaders focused on digital transformation and CX however some came to the realisation these strategies are hard, costly and challenged the way they run their businesses. Despite the effort made, CX performance was flat and more than 50 per cent of digital transformation efforts stalled, according to Forrester.

Smart terminal company Poynt has been given a $100 million Series C investment from NAB Ventures and payment processor Elavon. The company said with this invest it will expand into new markets across Asia, Europe and South America, grow its talent base, and invest in product and partner development as

SAP will buy survey software company Qualtrics for US$8 billion in cash with both companies hoping to provide value to businesses by combining experience data and operational data. The cloud giant has secured financing in the amount of €7 billion to cover purchase price and acquisition-related costs. According to Axios,

Mastercard has opened its Australian Global Tech Hub in Sydney with the company using the space to invest in automation, AI, cyber security and data analytics.  The hub will serve as a collaboration centre for the finance company and its partners, providing a dedicated space to innovate with and for

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Chief financial officers at banking and insurance companies are playing an increasing role in digital transformation through leveraging new data and analytic technologies and by assuming greater influence in decisions about technology investments, according to new research from Accenture. The research published in two reports – one for the banking

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When it comes to customer experience in Australia, 54 per cent of consumers say brands are failing expectation for good customer experiences, according to a new study. The report, Closing the CX Gap: Customer Experience Trends Report 2019 by Acquia shows two-thirds of those questioned could not recall when a

Commercial Airbnb listings account for 15 per cent of properties in popular Sydney and Melbourne suburbs according to a report by AHURI, conducted by researchers from The University of NSW and Swinburne University of Technology. The report, Technological disruption in private housing markets: the case of Airbnb, examines the extent