Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for Which-50.com

tablet online shopping ecommerce retailer fashion

Rising online advertising costs are giving ecommerce sites more opportunity to turn to bricks-and-mortar investments to sell their brand according to a study by Coresight Research.  Data from commercial real estate firm Jones Lang LaSalle Research (JLL Research) in 2018 digital natives said they plan to open 850 physical stores

There is a saying in marketing, that B2B buyers are 80 per cent sure of what their decision will be before they enter the market. Nonetheless, many B2B sellers are relying on word of mouth to build their pipelines. There is a huge opportunity for those in B2B to enter

There is a global skills shortage in cybersecurity and one of the major factors is the lack of women in the industry, according to Myla Pilao, director technology market research, Trend Micro.  During the Women in Tech panel at Trend Micro’s CloudSec event in Melbourne recently, Pilao said there is

Small to medium enterprises lack awareness around why cybersecurity is essential to their businesses, according to Responsible Cyber CEO Magda Chelly.  Speaking to Which-50 during the Trend Micro CloudSec conference in Melbourne last week Chelly said, “They do not realise that — as per the statistics — most of the

Auto technology company Carbar and Jaguar Australia have teamed up to launch a new manufacturer-powered luxury car subscription service.  Customers will be able to rent the new F-Pace AWD. The service is available now from $389 a week in Sydney, Melbourne and Brisbane.  Download: Strategy First – How marketers can avoid

Business leaders increasingly view sustainability as an imperative rather than a choice. By aligning their business to the demands of stakeholders such as consumers, employees, and investors, for higher standards of corporate conduct, they also hope to build brand equity – and by extension, margin. The announcement by the Business

Today companies need to be prepared to disrupt themselves more ambitiously than they have ever done before in order to leave their legacy behind, argues Andy Penn, CEO at Telstra. During Telstra Vantage, Penn explained to attendees that “legacy” means legacy products, legacy processes, legacy systems and most importantly, legacy

Telstra Mining Services is building an underground private 4G LTE network for South32’s Cannington mine in north-west Queensland. Announced during Telstra Vantage in Melbourne today, the network is still in the pre-deployment stage and will initially be 6.5 kilometres with the potential to be extended in subsequent stages.  Download: Strategy First

Telstra has placed all of its professional and technology managed services businesses under one brand called Telstra Purple.  Announced earlier today at Telstra Vantage Michael Ebeid, Group Executive, Telstra Enterprise said the move brings together the telco’s best people, solutions and services to help solve its customers’ problems.  Telstra Purple

From time to time, CMOs revisit their martech strategies to either better utilise the brand’s data assets or improve marketing execution to deliver ROI. In the Which-50 and Cheetah Digital whitepaper, How marketing can avoid common technology pitfalls and drive real ROI, the authors spoke to a number of marketers who told