Athina Mallis

Athina Mallis

Athina Mallis is the editor of the Which-50 Digital Intelligence Unit and a writer for Which-50.com

facebook social media app

Despite all the privacy and data controversies surrounding Facebook in the past year it is still the most widely used social media site in Australia, according to new Roy Morgan research. At the beginning of 2019, Facebook had more than 17.1 million users visiting the site in a four week

outlook, view, forecast,

Brands are starting to utilise their investments in predictive analytics to better personalise experiences at scale in a field that is known as predictive engagement.  According to an Investigates study by the Which-50 Digital Intelligence Unit conducted in partnership with Genesys, predictive engagement helps organisations drive more intelligent customer engagement.

digital city business transformation

When it comes to transforming a large established enterprise with many compliance issues, businesses need to be able to look in the rearvision mirror and, at the same time, picture what the organisation will look like in three years time, explains Tanya Graham, chief transformation officer at Alinta Energy.  The

NAB has switched on Apple Pay for its customers, the latest of the big four banks to welcome the tech giant’s payment service. The bank hinted last year it was open to making the payment service available to its customers. Sign up for Which-50’s Irregular Insights newsletter Nominate today for

Businesses are investing more money in technology to differentiate the experience between various channels, however consumers are almost equally as satisfied on dissatisfied with different channels.  That’s according to Vikram Sehgal, VP analytics strategy APAC at Forrester. During the Forrester CX event in Sydney last week, Sehgal told attendees when

jigsaw collaboration teamwork partnership puzzle

Google, Amazon, Twitter, Facebook and Microsoft have committed to the Christchurch Call, a pledge by governments and technology companies alike to stop terrorist and extremist violence online. The companies have committed to five individual actions and four collaborative actions. Sign up for Which-50’s Irregular Insights newsletter Nominate today for the

Alibaba Group

Alibaba’s revenue has continued to grow across its commerce and cloud computing businesses despite the economic slowdown in China. Its yearly results show a 51 per cent growth in revenue to US$56.15 billion, this figure excludes the costs of consolidating acquired businesses in which the revenue would’ve grown by 39

Magento has unveiled Magento Commerce branded stores for Amazon sellers, an offering which will run on AWS and allow customers to manage their online presence through their own online store and Amazon.com. The ecommerce platform, now owned by Adobe, said its new service is built to deliver faster page load

cybersecurity data security privacy

Half of popular websites are at risk of malicious activity as they depend on a chain of other third parties to import external resources such as such as ad providers, tracking and analytics services and content distribution networks — which are often required to properly load content according to new

customer experience charity consumer

There are three key reasons to why customer experience is vital in child sponsorship, according to Teresa Sperti, chief marketing, data and product officer at World Vision. At the Forrester CX event in Sydney last week Sperti said the charity sector is one of the most competitive markets in Australia