Aprimo Staff

Aprimo Staff

Aprimo is a member of the Which-50 Digital Intelligence Unit and provide a variety of experts to contribute their views and insights

The next few years are going to be transformative from a marketing perspective in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour. This will lead to Digital Darwinism, says senior financial marketer Stephen Ingledew, who has held