Anna Marie Virzi

Marketing leaders are now working  on their 2020 marketing budget proposals and assessing strategy. As part of this ritual, marketing practitioners and analysts are scurrying to collect the (right) data with the goal of making a solid business case for spending and investment plans. In recent weeks, my conversations with


For this year’s CMO Strategy Survey, we set out to learn about the current state of marketing organizations, including the scope of responsibilities and capabilities. Sign up for Which-50’s Irregular Insights newsletter One message is loud and clear: CMOs are going all-in when it comes to their focus on the