Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and during his career he has reported on the Australian technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business. He is also the CEO and a director of Silicon Gully Investments with investments in two internet startups.

Aprimo John Stammen

The characteristics of successful CMOs are changing, according to Aprimo Chief Executive John Stammen. During a recent visit Australia, Stammen told Which-50 that the demands for ROI from executive teams, along with the complexity of marketing and the need to manage an ever-growing array of channels, meant that marketing leaders

ERP today announced a host of enhancements to its core ERP suite. The new functionality spans global financials, revenue recognition, billing, Services Resource Planning (SRP), Supply Chain Management (SCM), and Governance, Risk and Compliance (GRC). The changes are designed to help its customers the ability to continue to scale and innovate

If anyone is selling you AI as magic then the trick is on you, according to Steve Krause Group, Vice President, Product Management, Oracle Marketing Cloud. He was speaking to delegates at the Oracle customer experience and marketing conference in Las Vegas today about the company’s new AI initiatives, including chatbots. Take


NetSuite has flagged a massive expansion plan to accelerate its international growth piggy backing on the global reach of Oracle which acquired the business last year for $US9.3 Billion. The company says the news reflects the benefits available to its customers from Oracle’s vast global scale and resources. Take our Which-50

Steve Lucas Marketo

New Marketo CEO Steve Lucas is pushing hard with the message of engagement at his first keynote presentation to the Marketo Marketing Nation Summit being held in San Francisco this week. Lucas outlined his plans to Which-50 prior to the event. “The Engagement Platform has three fundamental elements to it


The NSW government is moving closer to finally clarifying the status of home sharing services like Airbnb (from one of which, coincidentally, this story is being written – albeit on the other side of the Earth.) A parliamentary report into short term rentals recommended support for the sector, which in

​Energise Your Partner Channel with Strong Marketing Support

Almost six out of ten marketing executives say that local marketing is essential to business growth and profitability, according to the CMO Council. With that in mind, it is little wonder that marketing leaders are paying attention to the importance of local partners. A new ebook from Aprimo called “Guide

Buyer and seller beware: programmatic advertising is on the nose right now. This week we learnt that global brands are boycotting YouTube, having discovered that their ads are not only appearing on hate sites, but actually funding the haters. Discovering you have Nazis on the payroll? Priceless. Now one of

Shantanu Narayen speaking at Adobe Summit 2017 in Las Vegas

Adobe’s is perhaps one of the most successful yet least-discussed business transformation stories in the world since the start of the commercial Internet. And that’s a shame, because it holds a clear message of success —  and clear replicable lessons for global incumbents in an age of disruption. Consumers love disruption until

Adobe’s release of its advertising cloud will accelerate the conflation of advertising and marketing technology which has been accelerating already for several years. Martech providers like Oracle, Salesforce and Marketo will have to respond. Meanwhile companies like AdRoll, are driving the merger from the Adtech perspective. And beyond these technology companies, Google and