Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Want to experience the joy of ad fraud in near real time? Here is your chance. Posters to Reddit reported an ad fraud program in the last 48 hours involving fake 300-by-250 video ads for McDonald’s. Our understanding is that the value of the fraud is tiny. Instead, the interesting

Advertising and marketing technology landscapes have expanded over the last two decades, spawning dozens of unique niches within the wider ecosystem. But according to Phil Cowlishaw, Head of Adobe Ad Cloud in Australia and New Zealand, the latest shift has seen marketers opt for tighter integration between their technology and

Customers, whether they are consumers in the B2C world or clients in B2B markets are more demanding and better equipped than ever. Expectations are ever rising and companies increasingly find themselves having to differentiate themselves from the pack and build world class experiences to maintain attachment to their brands. But

Perhaps the best proof point to shake up the way we trade Linear TV is the sheer volume of money now passing through programmatic TV in Australia. That’s the view of Mark Frain, chief sales and marketing officer at MCN. He made his comments in an onstage conversation at the

ADMA’s popular CEO Jodie Sangster is on the move and the digital sector’s most influential industry association is searching for a new leader. Sangster will join IBM Watson after seven years at ADMA. Which-50 has spoken to a number of people over the last few days who say AADL (the

How seriously do the world’s biggest advertisers take the issue of transparency, and what are the implications for publishers and the adtech ecosystem? Let’s start with Procter and Gamble. The company revealed that last year it cut its digital advertising spend by $US200 million after analysing data provided by its

There is a huge opportunity still to be captured from the application of programmatic TV to linear television.  However, industry alignment around technology and data definitions would rapidly accelerate value creation for all the stakeholders. That’s the view of Mark Frain, Chief Sales & Marketing Officer at MCN. We spoke

Call me a pedant. Every quarter for the last few years Criteo has bragged about a 90 per cent retention rate. Every single quarter. Not 91 per cent. Not 89 per cent. 90 per cent precisely, every quarter. We have never seen anything like it. It’s quite a performance. Except

It’s that time of the year when we ask that one favour of our Which-50’s readers – help us make Which-50 even better. Please take 15 minutes to fill in the annual Which-50 reader survey.  By better understanding our audience, and validating their awesomeness (you are all awesome, obviously) we

Content marketing

Leading conference company Ashton Media and publisher Which-50 Media have announced a strategic partnership. The two companies say that the new relationship will provide Australia’s adtech and martech businesses with a simple and effective one-stop-shop to maximise their ROI from conferences and content marketing. Over the last five years Ashton Media