Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and during his career he has reported on the Australian technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business. He is also the CEO and a director of Silicon Gully Investments with investments in two internet startups.

Leading demand side platform TradeDesk leading has hired Tom Weaving as director, business development, for Australia and New Zealand. He formerly worked for AOL for nearly three years, based in Singapore, starting as a regional account sales manager, and moving up to Head of Platform sales across Southeast Asia. Sign up for

Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, and negotiating with business managers, C-suite executives and channel partners, the answer is most likely no. In fact, much of the data you need to properly understand the drivers of cost

CMOs have a much more sophisticated view of the real value digital channels provide than many people give them credit for. That is especially true of those marketing executives who have successfully embedded agility into the way they work. That’s a key insight from a new study called “CMO Insights

Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without

The CEOs of Facebook, Amazon, Apple, Google and Uber have all agreed to sign a letter to the new US President Donald Trump criticising both the executive orders on immigration and suggested changes to the “Dreamers” Act. Trump banned refugees from seven predominantly Muslim countries last week leading outrage around

In the second edition of Which-50 Magazine we reveal how digital disruption in the automotive sector is recasting that industry’s value chain. As James Hines, research director at Gartner, puts it: “The connected vehicle is the foundation for fundamental opportunities and disruptions in the automotive industry and many other vertical

The age of autonomous driving is doing much more than ushering in new types of smarter cars and trucks. The value chain underpinning the whole automotive market — as well as its adjacent industries — is being forced to change. Sign up for Which-50’s Irregular Insights newsletter Electric vehicles, autonomous

Marketing automation is a core technology that all marketers — especially B2B marketers — need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have

Marketing can be chaotic, especially in an era of ever-rising customer expectations and seemingly endless consumer choice. So it is no wonder that providing a consistent and meaningful customer experience typically tops the list of marketers’ most challenging pain points. Download The Five Marketing Essentials ebook today. Of course that

One quarter of the world’s bank profits could evaporate in the next three years. Digitalisation, a weak global economy and regulation will put those global bank profits under serious stress according to a new report from McKinsey & Company. Called A brave new world for global banking: McKinsey global banking annual