Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Marketing growth and efficiency are two of the top priorities for marketers in the Asia Pacific, however, this focus on growth does not come easy. Significant impediments remain, according to the Salesforce Datorama Marketing Intelligence Report Asia Pacific published late last year. Download Datorama Asia Pacific Marketing Intelligence Report According to

mobile, tablet, ecommerce, retail, shopping

New research from Mastercard suggests that when the COVID lockdown hit hard in the first half of 2020, Australia’s small business community was able to respond rapidly by shifting aggressively to a more digital footprint. According to figures released this week, 52 per cent of the businesses Mastercard surveyed accelerated

Traditional consumer goods companies are missing out on the opportunity to embed sustainability into their brands, an effort that can significantly boost growth. The European study by Bain & Co. determined that three obstacles prevent companies from making sustainability part of their brand DNA: delivering consumer value, finding affordable solutions,

CMO

As the COVID-19 pandemic continues to shift the landscape for how global CIOs manage, collaborate and respond to their stakeholders, so too does the demand for strong leadership and core emotional dexterity competencies. As such new research from Gartner indicates that 70 percent of hiring processes for new CIOs rank

In recent days tens of thousands of Nazis, white supremacists, and sundry other racist footsloggers from the conspiracy fuelled, tin-foil-hat brigade have found themselves thrown off their social media platforms following the attempted violent overthrow of the Electoral College process at the completion of the US election cycle. Five people

Ad fraud remains an embedded, expensive and pervasive problem in the digital advertising sector, although attitudes have changed dramatically from a few years ago when marketers and the adtech sector alike preferred to pretend the problem did not exist. One of the key moments of cut-through for many was when

They may be sharks but they are also krill. While technology companies are transforming and reinventing global markets, they are also among the biggest victims of digital disruption according to Bain & Co. It is tempting to assume that technology businesses have a natural advantage in the world of transformation,

Data doesn’t lie, but it also doesn’t care. That’s the key message from marketing and analytics leaders we spoke to this month about the problems that get in the way of effective data-driven decision making. Difficulties managing the cross-channel customer experience, taming data silos, and creating and managing cultures inside

Social media usage inside companies is expanding far beyond the Marketing department and is now a core piece of digital transformation architecture, according to Hootsuite CEO Tom Keiser, who replaced founder Ryan Holmes earlier this year. Holmes is now the Chairman of the company. “Social media started as a sub-department

With COVID-19 torpedoing many of the strategies that marketers use to engage their customers and prospects, content marketing has assumed greater importance this year than ever before. During the second half of 2020 Which-50 collaborated with Sitecore on a unique series of digital events called Content Conversations, where we examined