Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business. He is also the CEO and a director of Silicon Gully Investments with investments in two internet startups.

Shares in retargeting business Criteo fell off the cliff today after it became apparent that the impact of Apple’s Intelligent Tracking Prevention (ITP) solution in its Safari browser could be much more than the 10-12 per cent figure the French based Nasdaq listed company initially indicated. ITP limits the ability

data, funnel, information

As business has digitally transformed in recent years, data has increasingly come to the fore of the conversation. Yet the sensible application of data and analytics to improving marketing still tends to be more honoured in the breach than in the observance. The question that must be asked is, what

young professional, marketing, tablet

Data analytics has changed marketing in fundamental ways. It has has changed the expectations of and requirements for marketing leaders and, perhaps most importantly, made the customer the driver of much of the innovation in the market. First, it has given marketers remarkably detailed insights into the experience customers have

Digital marketing outfit Amobee has joined companies like Pubmatic and Adobe in offering refunds for fraudulent activity in its ecosystem. The announcement is part of a wider brand safety initiative. Amobee is offering a refund program in the event fraud—invalid traffic, bot fraud and / or site fraud—does occur. Following

The power of a brand tribe in marketing comes down to the level of engagement by the tribe members. That is why marketers who believe in the positive impact of tribes on their business are drawing increasingly on engagement metrics. According to Adam Furness, RhythmOne (formerly RadiumOne), Asia Pacific Managing

expedia ceo mark okerstrom

Moving an environment with $600 million in physical assets into a cloud-based platform infrastructure is like swapping out the engines, the navigation system, and all the interiors of a 747 at 40,000 feet over the Atlantic. So says Expedia CEO Mark Okerstrom. Expedia is one of the largest global e-commerce tech

Andrew Jassy

Amazon Web Services CEO Andrew Jassy has poured cold water on the suggestion that AWS should be spun out from the mother ship, suggesting to media at the company’s re:invest conference in Las Vegas today that the need simply doesn’t exist. He told assembled journalists, “I’ve been at Amazon for

Amazon built its retail success in part on the successful application of machine learning to the consumer experience. Now it is taking all that corporate learning and making it available to its AWS clients via a plethora of new services it announced at it’s re:invent conference in Las Vegas this

More than forty per cent of technology leaders and professionals have little or no trust in how third parties use their data, while those working for older companies question their ability to innovate. The figures are contained in the annual Technology Survey from global recruiter, Harvey Nash. The authors of


The criminal enterprise behind the recently detected HyphBot digital advertising scam, reportedly one of the biggest of its kind in the world, exploited the lax oversight procedures of more than a dozen SSPs and Exchanges to build a sophisticated global fraud operation that raked in as much as $US1.2 million