Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business. He is also the CEO and a director of Silicon Gully Investments with investments in two internet startups.

digital health

Severe interoperability problems in the healthcare sector are holding back efficiency, massive cost savings for government, and, most importantly, patient safety. Each year it is believed that as many as 18,000 deaths are caused or at least expedited in Australia by medical errors. A lot of these errors have their

safety, risk, compliance, brand safety

Compliance is a growing concern for marketers but risks can be minimised with good marketing operations, according to Jon Williams, senior vice president international, Aprimo. “Most marketers work under some form of compliance, and really what we try and do with good marketing operations is to make that as easy

leadership CIO CDO CEO CMO

The release this coming Thursday (August 17) of the Australian results latest global Harvey Nash/KPMG CIO survey should provide compelling reading for all those local executives with carriage of their companies digital strategies. The event which will be held at the Ivy Ballroom in Sydney is one of those ‘must-go’

adtech martech

Industry structure may play a bigger part than technical complexity in the ongoing disconnect between advertising technology and marketing technology, according to the co-founder and CTO of Ion Interactive and editor of, Scott Brinker. Over the last year, through interviews with industry leaders here and in the US, in

Opaque AI

Tesla founder Elon Musk says artificial intelligence is vastly more risky than North Korea, represents a danger to public safety and needs to be regulated. In a series of tweets Friday evening US time Musk argued that “Nobody likes being regulated, but everything (cars, planes, food, drugs, etc) that’s a

Too often organisations only pay lip service to big data analytics and fail to leverage a data-driven marketing strategy, according to Dr Melanie Van Rooy, marketing director, of South African retail chain Makro. In tough times data analytics strategies are often some of the first cut, to the detriment of

The founders of startup incubator Science, Inc have announced the formation of a new incubator, “Science Blockchain,” that will allow investors to participate through an ICO (Initial Coin Offering) in a focused effort to operationalize, grow and monetize Blockchain technology and its applications. According to Science Founder and CEO Mike

Removing and automating the “drudgery” of marketing operations frees up one of a marketer’s most valuable resources, their time, according to Jon Williams, senior vice president international, Aprimo. Williams talked with Which-50 about the benefits that good marketing operations can bring to an organisation. Chief among them is the ability

IoT, City, connection

Many marketers are only now getting used to the advantages of cloud computing, having been led there often by their marketing technology providers. But a new trend is emerging that could disrupt cloud computing, or radically reframe how it operates at the margin. Welcome to edge computing. In the cloud,

AdRoll co-founder and Strategic Advisor Adam Berke

The convergence of AdTech and MarTech may not be as radical as it appears. According to Adam Berke, an AdRoll strategic advisor, the two technology disciplines have been merging for some time, and renewed interest in the subject is a result of new perspectives. “As soon as these definitions were