Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

US ad fraud consultancy Method Media Intelligence has written a report into one of the most popular games on the Google Play Store, accusing it of being a “major source of fraudulent traffic and games install attribution”. Word Link, a game developed by Worzzle Games, is one of the top

IAB Australia’s stance on Google Chrome’s in-built ad blocker which stops “intrusive, annoying ads” is at odds with the IAB in the US and the UK. It has not ​endorsed the guidelines used to define which ads will be blocked, but concedes that publishers and brands who don’t adopt the

There is a huge opportunity to win business by applying customer experience (CX) principles — but brands must move fast. That’s the view of CX futurist and author Blake Morgan, who will be keynoting at the Magento Live Australia 2019 conference in Sydney on 12 and 13 February. Register for Magento

Facebook was the worst company in the industry this year, according to our readers. In 2017 Uber had a rough year. It’s toxic culture and corporate governance were scrutinised after engineer Susan Fowler published an account of the sexism inside the ridesharing business. The year featured an investigation into its

For consumers there are now so many services that compete for their money every day. For brands, engagement is more important than ever which means every experience they provide needs to be personal, memorable and effective. This is the reason why delivering world class customer experiences across all channels and

Hundreds of thousands of Australians are circumventing a suppression order issued by the Victorian County Court in a high-profile criminal case. Thousands more Australians appear to be directly in breach of the order, according to an analysis of web and social media data conducted by Which-50. The order was issued

It is a fairly binary question: should paedophiles have an absolute right to privacy? Should those who would do the community harm through acts of mass murder be allowed to operate free from digital harassment by law enforcement and intelligence services? Sign up for Which-50’s Irregular Insights newsletter And if

Christchurch, New Zealand

Each year the Christchurch City Council runs a survey to measure how satisfied citizens are with its service. While the citizens of the municipality hold their council in high regard, they also identified a key area where the council could improve: make it easier to interact with its services. That

Brands need to ask some pointed questions to ensure they are getting real value from demand-side platforms (DSP). That’s the view of Timothy Whitfield, the new VP, strategic solutions, Sizmek APAC. Whitfield is one of the best-known technologists in the local adtech sector and made the move from GroupM to

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Travel commerce platform Travelport and IBM are developing two new initiatives that separately apply IBM’s blockchain and Watson Analytic technologies. Travelport will employ IBM Watson’s data platform to personalise customer experiences with new tools and traveler recommendations. This initiative involves the companies working together to generate enhanced travel experiences by