Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Adobe will acquire rival Marketo for $US4.75 billion, as consolidation in the martech sector heats up. The deal strengthens Adobe’s B2B play, and also plugs some capability gaps in its Adobe Campaign offering. It also represents almost $6.43 billion of shared holder’s money spent in just four months on companies

China’s middle class is already around the size of the entire population of the USA and Australia combined. Even more remarkable, is the fact China’s middle class is expected to double by the end of the decade. For local ecommerce merchants, the opportunity is huge. Australian retailers will get the

Nobody gets out of bed in the morning determined to make their consumer’ lives harder — now more than ever. These days, building a customer-first culture is critical to success. But that doesn’t make it easy. Which-50 and MediaMath recently convened a Thought Leadership Lab (TLL) in Sydney with representatives

With the arrival of 5G, operators are looking at potentially massive investments in areas such as new network infrastructure, base stations, backhaul capacity and spectrum — around which there is much uncertainty. Also uncertain at this point – how these moves will provide a return on investment. Download the full

Criteo shares have once again been smacked, dropping to a new low at one point after Facebook decertified the company as a marketing partner and analysts at Goldman Sachs issued an unfavourable note on the subject. Shares in the company peaked in April last year at $54.39, but closed at

collaboration integration business ipad teamwork

One of the weaknesses of the domestic Australian I.T. industry in the years prior to the emergence of the internet as a business platform is that it never really developed into the fully integrated ecosystem. A deeply embedded, collaborative integration with the wider business community simply didn’t exist. The industry

5G networking mobile telecommunications telco

With news last week that Telstra has begun switching on its 5G technology, Australia seems set to be using the fifth generation of mobile technology before the end of the decade. However, new research from Axicom suggest the path to 5G may be a shared one. The report, How shared infrastructure costs

artificial intelligence ai brain information

When it comes to implementing new technology often a good starting point is to look at whether it can be used to address a pain point in the business that hasn’t been solved before. That’s the view of Vectore founder Shamima Sultana, an AI specialist with a deep practice knowledge

While there were concerns over security and throughput, there was a surprisingly common consensus among the senior executives of the Australian Securities Exchang (ASX), about what, at the time, looked to be a potentially controversial and sensitive decision: replacing its aging Clearing House Electronic Subregister System (CHESS) with a blockchain solution. That

leadership, growth, arrow, acceleration

The impact of machine learning is likely to be rapid for those who have their technology house in order. It is a truism of the technology industry – first identified by Bill Gates the Microsoft founder – we often underestimate how long a new technology needs to take hold, and