Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

“Simple is hard,” Steve Jobs once famously cautioned. To that oft-referenced insight, you can now add that it is also necessary. In an age when consumers take their best experience in any context and apply it to every context, making life simple, fast and easy for the customer is an

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Whether you are a dedicated online retailer, an online brand or simply sell through digital channels, all retail businesses are facing the same issue: the shift of consumers and transactions from desktop to mobile. And, according to Peter Sheldon, Senior Director for Strategy at Magento, “The acceleration has happened faster

Global social networking giants Facebook, Twitter and Youtube all failed to adequately respond when a white supremacist gunman murdered 51 people in New Zealand, live streaming the event on the internet. But at least they tried. Media companies around the world were condemned across those same social platforms for embedding

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Businesses remain under severe pressure to evolve IT to support digital transformation programs. Agility, responsiveness and cost-effectiveness are essential to stay relevant to employees, customers, partners and other stakeholders. To meet these challenges, businesses are turning in increasing numbers to the cloud and Software as a Service applications. Learn more

Australia’s banking leaders will likely make the same mistakes as their UK peers despite their studied self-assurance. That’s our key take away from listening to Steve Weston, CEO of Volt, the first company to be issued with a retail banking license since the early 2000s. Volt is part of the

By the end of 2020 fully one-quarter of customer service operations will use virtual customer assistants. That view, publicly expressed by research company Gartner last year, explains the enormous thirst for information around chatbots. Which-50’s new “The Business Of…” webinar program will kick off on February 26th with a deep

The principle objection of consumers is not with advertising, it's with the surveillance.

Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves that consumers are thoroughly

Our cover story this week on consumer attitudes to data surveillance clearly hit a nerve. The reaction of many industry leaders we contacted in preparation for our report speaks volumes — many bolted for the exit as soon as they saw the questions. Perhaps they watched Mark Zuckerberg and his executives

Nobody gets out of bed in the morning determined to make life hard for their customers — yet many brands still struggle to meet the expectations of their customers. The internal complexity of business is a big part of the problem, according to Charmaine Chua, head of product at Singapore

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It has been a dramatic few months for Magento Commerce. Adobe completed its $US1.68 billion acquisition of the business in June 2018, with the e-commerce platform adding new capabilities to the Adobe Experience Cloud. With Magento Commerce in its portfolio, Adobe can provide digital commerce, order management and predictive intelligence-powered