Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and during his career he has reported on the Australian technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business. He is also the CEO and a director of Silicon Gully Investments with investments in two internet startups.

Shantanu Narayen speaking at Adobe Summit 2017 in Las Vegas

Adobe’s is perhaps one of the most successful yet least-discussed business transformation stories in the world since the start of the commercial Internet. And that’s a shame, because it holds a clear message of success —  and clear replicable lessons for global incumbents in an age of disruption. Consumers love disruption until

Adobe’s release of its advertising cloud will accelerate the conflation of advertising and marketing technology which has been accelerating already for several years. Martech providers like Oracle, Salesforce and Marketo will have to respond. Meanwhile companies like AdRoll, are driving the merger from the Adtech perspective. And beyond these technology companies, Google and

For the leader of a company with strong positions in cloud computing and machine learning, Pegasystems CEO Alan Trefler is unusually blunt about both. On cloud computing, he warns, “There’s an unprecedented amount of hype and bull and exaggeration that’ going on in the market”. Meanwhile on machine learning, Trefler

Most marketers are well advanced when it comes to executing personalised email campaigns. But a study by eConsultancy suggests that they would get even better results if they personalised other channels. The study, called “Conversion Rate Optimization Report 2016”, finds that personalising search engine marketing, social media, and offline marketing all

Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow. For many creative staff, the systems they have to endure make the process of delivering great experiences frustrating and expensive.

Which-50 has launched a dedicated digital marketing newsletter. Containing the best digital marketing stories from the week, as well as unique content created specifically the newsletter, our goal is to keep you abreast of all the key events in the world of digital marketing. The newsletter is free and you

Technology is an enabler. It helps to deliver the goal, but it should never be an end in itself. Too many marketers still think that their troubles end when they turn on the machine. Worse, they cede too decision making to technology professionals while underestimating the opportunity to drive significant

Amobee today purchased Turn a demand side platform and data management platform business for $310 million. For Singtel, which owns Amobee, that brings the amount of money it has invested in adtech in the last five years to over a billion dollars. Its previous acquisitions include $235 million for ad

Leading demand side platform TradeDesk leading has hired Tom Weaving as director, business development, for Australia and New Zealand. He formerly worked for AOL for nearly three years, based in Singapore, starting as a regional account sales manager, and moving up to Head of Platform sales across Southeast Asia. Sign up for

Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, and negotiating with business managers, C-suite executives and channel partners, the answer is most likely no. In fact, much of the data you need to properly understand the drivers of cost