Andrea Dixon

Andrea Dixon

Andrea Dixon is the marketing manager, Japan and Asia Pacific for Oracle Marketing Cloud

  Customers overwhelmingly receive a fragmented experience as they move channel-by-channel according to a study by Accenture. Indeed the research found that three quarters of customers suffered from this affliction. Despite the promise of digital delivery and the universe of data points that marketers now have available to them to

  What’s your most important measure of success? According to recent research conducted by Oracle, called “Trends in B2B and B2C Commerce”, the answer is likely to be customer retention. Given that it can cost significantly more to acquire a customer than keep one, that’s understandable. The challenge is: Who

In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation – it has transformed from an intuitive art to a predictable science. With a rapidly expanding array of technology and communication channels, as well as an increasingly demanding and savvy consumer, today’s marketer