AIMIA Staff Writers

AIMIA Staff Writers

AIMIA is the digital industry association of Australia

One of the significant advantages startups hold over many incumbents is their refusal to define the world in digital or non-digital terms. According to experts involved in recent roundtable discussions, this acceptance of a digital grey area and the interdependent relationship of digital to non-digital is something the incumbents can

customer experience

Discussions we have hosted with senior executives have uncovered a shift in how they now view customers and the significant potential a customer experience approach provides. New tech and digital channels are no longer simply a cost cutting mechanism, but a way to engage customers. Marketers who are charged with

Marketing survey

During an AIMIA roundtable discussion, leading agencies and marketers shed light on the next big things in marketing technology. Here’s what the leaders of the industry think about the future of MarTech. Click here to download the Infographic 1. Back to basic optimisation and personalisation: “It might not be sexy

Ask Kodak. Or ask Nokia. Sometimes digital disruption is spectacular, as anyone who ever bought an iPhone or downloaded Instagram can agree. Other times — especially in the world of hard physical assets — the change is less obvious but no less profound. The impact of digital transformation is explored

Marketing and advertising technology grew up in parallel. But the arbitrary distinctions of the past are becoming meaningless as marketers look for integration. The recent CMO of Tomorrow study released by ADMA and Oracle Marketing Cloud revealed that marketing executives are still grappling with integrating their marketing technology and advertising

Aprimo John Stammen

First some advice. You need to get over it. Customers take their very best experience in any context and apply it to every context. That may seem to be an unreasonable benchmark but it is one that is very familiar to marketers. At an AIMIA Think Tank in Sydney, CMOs

Australia has slipped two spots — from 16th to 18th — in the global digital rankings, according to the Global Information Technology Report 2016 from the World Economy Forum (WEF). Poor broadband affordability, little evidence of emerging information and communication technology (ICT) business models, and tepid venture capital investment all