ADMA Staff Writers

ADMA Staff Writers

The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.

Machine learning, artificial intelligence and augmented reality have been bubbling away in research labs for decades, but in recent years they have burst into business consciousness. For marketers, the rise in big data, programmatic advertising and marketing clouds have all coincided with the commercial emergence of cognitive computing — the

In just three short years, data-driven marketing and advertising (DDMA) has evolved from a niche discipline to a starring role in the development of offers, messages and experiences that span virtually every customer touchpoint. And as a result, marketing’s influence is spreading inside the organisation. CEOs and business leaders globally

Aprimo John Stammen

Too often digital transformation is discussed in the abstract. But what about the practical experiences of professionals on the ground? This was the subject of much discussion at a research ADMA Think Tank in Sydney which informed the development of a new whitepaper called The Digital Transformation of Marketing. Participants –

Access to budget is the single biggest impediment to accelerating the digital transformation of marketing, according to the CMOs who participated in a recent ADMA Think Tank. That was also the headline finding of a piece of research ADMA conducted with one of its partners earlier this year. Participants in

Digital transformation

One of the biggest impediments to faster uptake of digital transformation is a lack of skills inside the organisation and a tight labour market beyond the boundaries of the company boundaries. In a recent ADMA Think Tank the problem of developing and retaining the best digital capabilities registered highly among