Aarron Spinley

Aarron Spinley

Aaron Spinley is the strategy director at SAP CX and a transformist, writer and futurist

trust brands trusting

Who do you trust? More importantly, do your customers trust you? This year’s global Edelman Trust Index revealed a critical development in consumer sentiment around the world. According to the authors, “Trust has changed profoundly in the past year — people have shifted their trust to the relationships within their