Aaron Agius

Open up the Google Analytics home page today, and you’ll see something different than the simple landing page that’s greeted users for years. On March 15th, Google officially launched its 360 Suite, which will bring together a collection of tools intended to give sophisticated, enterprise-level marketers the rich data needed

Influencer marketing die-hards got a hint of changes to come last September, when the U.S. Federal Trade Commission and multi-channel advertiser Machinima Inc. reached a settlement regarding improper disclosures made by paid YouTube influencers in support of Microsoft’s Xbox One release. Recently, however, the FTC issued its final consent order