A. Correspondent

A. Correspondent

A. Correspondent represents the floating pool of technical experts we occasionally unleash on the international conference circuit. A. Correspondent deliberately does not conform to journalistic norms but responds to what they hear and see as a practice specialist with experience in the world of real things. Trouble inevitably ensues.

Tucked away in the far recesses of the Salesforce Connections 2018 conference was a lonely stand manned by a very technical buy shy sales consultant. The consultant eagerly dusted off and walked me through a well-polished presentation. The goal of the presentation was to demonstrate the flexibility of Salesforce DMP

Vendors often like to employ great lofty narratives to sell their vision. And fair enough as there are often great and lofty rewards in play. Users, however, often have more prosaic concerns. That reality was brought home again at this week’s Salesforce Connections 2018 conference in Chicago. What the heck

For marketing technologists – and for the brands they serve, integration will be a critical success factor in the future, so it is little wonder that integration is a key theme at this year’s inaugural Salesforce Connections conference in Chicago. Salesforce’s acquisition of API vendor Mulesoft earlier this year was a