Several Australian traveltech companies have merged in a bid to crate the region’s leading online marketplace for outdoor tourism, merging holiday bookings with travel and tourism information into a single experience.
TH2 owned companies, Roadtrippers Australia and CamperMate have joined with GoSeeAustralia and Outdoria, in a deal involving cash and asset investment. TH2 will hold the largest stake (35 per cent) in the new business, to be named Outdoria Group.
Outdoria Group says it will harness geofencing technologies to deliver app-based ‘planning- and booking-on-the-go’ functionality. This includes real-time weather forecasts, map and safety updates, as well as extensive travel tips and local points of interest to ensure customers have the ultimate outdoor travel experience.
Outdoria Group claims it will be the region’s largest, dedicated marketplace for outdoor tourism.
Nick Baker, CEO of GoSeeAustralia and Outdoria said this amalgamation of brands, platforms and marketplaces all specialising in camping and outdoor adventure experiences, is truly unique across the world.
“The immediate access to the hundreds of thousands of new, qualified customers brought into Australia and New Zealand through the CamperMate and Roadtrippers Australasia communities offers a magnitude of growth to the Australian and New Zealand tourism sector.
“Set to benefit are camping grounds; caravan parks; glamping providers; caravan tour and activity operators; RV distributors; hobby and adventure retailers; restaurants – really any businesses who services the outdoor holiday and adventure markets,” he said.
Chairman of Jayco and founder of Outdoria, Gerry Ryan said the merger combines every aspect of outdoor travel into an integrated experience for the customer.
“This means customers benefit from having one place to go when needing to plan, book, equip and then embark upon their outdoor adventures.
Businesses benefit from listing on an Australian-based, majority Australian-owned, marketplace that offers all the benefits of an international OTA, without exorbitant booking fees being channelled off-shore, together with a deep understanding of the industry,” Ryan said.
Danny Hest, CEO of TH2 said, “TH2 is delighted to be a part of delivering this integrated experience for customers.
“We found that the businesses were very complementary and bringing them together will create a unique set of features in camping and outdoor adventure experiences. By combining the member communities across TH2, its joint venture partners thl and Thor, Jayco, Discovery Parks, Marketplacer and CamperMate, the reach and revenue potential for the combined businesses is considerable.”
The Outdoria Group said it will also be able to help travellers along every step of their journey – from booking a campsite or cabin, to weather updates and road closures when travellers are off the grid, to offers and local attractions when passing through a town that can be pushed out to them in real-time.