Despite the march toward digital, 59 per cent of small Australian businesses still do not have a professional website, according to new research conducted by domain registrar GoDaddy.
The primary reasons holding small businesses back from building a company website is the sense that the business is too small (44 per cent), it is too expensive to build (30 per cent) and no one has the time to build or manage one (17 per cent).
The study was conducted by YouGov Galaxy online among a representative sample of 425 small business owners and managers throughout Australia in December 2018.
When asked which communication channels their businesses use, 58 per cent of survey respondents said Facebook, followed by Instagram (36 per cent) and Twitter (24 per cent).
GoDaddy launched a Website Builder in March 2017, to accompany its existing domain registrar and web hosting business. The small business campaign is being promoted via a multi-million dollar national marketing campaign fronted by Home and Away actor Ray Meagher.
“Over two million small businesses are the backbone of Australia’s economy and many are missing out on growth opportunities that can be realised by building a professional website,” says Tara Commerford, GoDaddy ANZ Vice President & Managing Director. “More education and support is needed, which is why a key focus for GoDaddy is making going online approachable, and helping small businesses embrace digital opportunities by demonstrating how quick and easy it really is to build a website.”
According to the research, small businesses readily accept that there are benefits of having a company website, with two thirds (65 per cent) of the opinion that it makes their business look more credible and professional.
61 per cent of respondents that do have a website say that it has had a significant commercial impact and contributed as much as 25 per cent growth to their business.
As many as 70 per cent of small businesses with a company website report that they experience issues with it. The principal problems are that it is time consuming to update (38 per cent) or that it contains information that is incorrect or out of date (28 per cent).
Almost half (47 per cent) of small businesses without a company website say that they are considering building one within the next 12 months.